Key regions: France, India, United Kingdom, Australia, China
The Out-of-Home Advertising market in Jordan has been experiencing steady growth in recent years. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors have all contributed to this development. Customer preferences in Jordan have shifted towards outdoor advertising as a result of changing lifestyles and increased urbanization. With people spending more time outside of their homes, out-of-home advertising has become an effective way for brands to reach their target audience. Additionally, the rise of digital technology has allowed for more interactive and engaging outdoor advertising campaigns, further attracting customers' attention. Trends in the market have also played a significant role in the growth of out-of-home advertising in Jordan. One major trend is the increasing use of digital billboards and screens. These dynamic and eye-catching displays have proven to be more effective in capturing consumers' attention compared to traditional static billboards. The flexibility and real-time updating capabilities of digital advertising have made it a popular choice for advertisers in Jordan. Another trend in the market is the integration of out-of-home advertising with mobile and online platforms. Advertisers are leveraging technologies such as QR codes and NFC tags to connect outdoor advertisements with digital content. This integration allows for a more seamless and interactive experience for consumers, as they can easily access additional information or make purchases directly from their smartphones. Local special circumstances in Jordan have also contributed to the growth of the out-of-home advertising market. The country's strategic location in the Middle East makes it an attractive market for international brands looking to expand their reach in the region. Additionally, Jordan has a young and tech-savvy population, which presents a lucrative target audience for advertisers. Underlying macroeconomic factors have also played a role in the development of the out-of-home advertising market in Jordan. The country's stable economy and increasing disposable income have led to higher consumer spending, making it an attractive market for advertisers. Furthermore, the government's investment in infrastructure development and urbanization projects has created more opportunities for outdoor advertising. In conclusion, the Out-of-Home Advertising market in Jordan has been growing steadily due to customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. The shift in customer preferences towards outdoor advertising, the adoption of digital technology, the integration with mobile and online platforms, and the country's strategic location and young population have all contributed to the market's development. With the continued growth of the Jordanian economy and advancements in technology, the out-of-home advertising market is expected to further expand in the coming years.
Data coverage:
Data encompasses enterprises (B2B). Figures are based on out-of-home (OOH) advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers traditional out-of-home advertising (offline out-of-home advertisements) and digital out-of-home advertising (internet-connected out-of-home advertisements).Modeling approach:
Market size is determined by a combined top-down and bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party reports, and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, population, urban population, and internet infrastructure.Forecasts:
We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.Additional notes:
Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.
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