The Retail Platform Advertising Market in Jordan is undergoing mild growth, influenced by factors like the gradual shift towards e-commerce, increasing digital marketing awareness, and the desire for targeted advertising solutions among local businesses.
Customer preferences: Consumers in Jordan are increasingly gravitating towards personalized shopping experiences facilitated by retail platform advertising, reflecting a growing preference for targeted promotions and tailored content. This trend is shaped by a young, tech-savvy demographic that values convenience and instant access to products. Additionally, the cultural embrace of social media influences purchasing decisions, as brands leverage platforms for authentic engagement. E-commerce growth further emphasizes the need for retailers to adopt integrated advertising strategies that resonate with local values and lifestyle aspirations.
Trends in the market: In Jordan, the Retail Platform Advertising market is experiencing a surge in mobile-first advertising strategies, with brands increasingly utilizing targeted ads on social media to connect with consumers. Furthermore, the rise of influencer marketing is reshaping brand engagement, as local influencers drive authentic connections with younger audiences. Additionally, the integration of augmented reality (AR) in advertising is gaining traction, offering immersive shopping experiences that enhance consumer interaction. These trends signify a shift towards data-driven marketing approaches, compelling retailers to adapt their strategies to remain competitive in a rapidly evolving landscape.
Local special circumstances: In Jordan, the Retail Platform Advertising market is shaped by unique factors such as its youthful demographic and high social media engagement. The cultural emphasis on family and community fosters a preference for brands that resonate with local values. Moreover, the growing use of the Arabic language in digital content enhances relatability and connection. Regulatory frameworks also play a role, as local laws promote transparency in advertising, encouraging brands to adopt ethical marketing practices. These elements create a distinct landscape, driving innovative strategies tailored to Jordanian consumers.
Underlying macroeconomic factors: The Retail Platform Advertising market in Jordan is significantly influenced by macroeconomic factors such as national economic stability, consumer spending patterns, and international trade dynamics. The country's economic health, characterized by moderate growth rates and inflation control, supports increased investment in digital advertising. Furthermore, global trends toward e-commerce and online shopping are prompting local brands to enhance their digital presence. Fiscal policies favoring technology adoption and innovation stimulate further growth, while socio-economic factors, including rising disposable incomes and urbanization, drive consumer engagement with retail platforms. This combination creates an environment ripe for targeted advertising strategies that resonate with the Jordanian market.
Data coverage:
Data encompasses enterprises (B2B). Figures are based on Retail platform ad spending and exclude agency commissions, rebates, production costs, and taxes. The market covers advertising by businesses for digital advertisements.Modeling approach:
Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party reports, and survey results from our primary research (e.g., Consumer Insights). Next, we use relevant key market indicators and data from country-specific associations, such as GDP, internet users, and digital consumer spending. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.Additional notes:
Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year. In some cases, the data is updated on an ad-hoc basis (e.g., when new relevant data has been released or significant changes within the market have an impact on the projected development).
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