The Digital Classifieds market in Jordan is experiencing significant growth and development, driven by changing customer preferences and local special circumstances.
Customer preferences: In Jordan, customers are increasingly turning to digital platforms for their classifieds needs. This shift is driven by several factors, including the convenience and accessibility of online platforms, the ability to reach a wider audience, and the availability of advanced search and filtering options. Customers are also increasingly comfortable with online transactions and are willing to trust digital platforms for buying and selling goods and services.
Trends in the market: One of the key trends in the Digital Classifieds market in Jordan is the rise of specialized platforms catering to specific niches. These platforms focus on specific categories such as real estate, automobiles, jobs, and services, offering a more targeted and efficient experience for both buyers and sellers. This trend is driven by the increasing demand for specialized services and the need for more focused and relevant search results. Another trend in the market is the integration of social media platforms with classifieds websites. Many digital classifieds platforms in Jordan now allow users to share their listings on popular social media platforms such as Facebook and Instagram, increasing the visibility and reach of their listings. This trend is driven by the widespread use of social media in Jordan and the desire to leverage social networks for marketing and promotion.
Local special circumstances: The Digital Classifieds market in Jordan is also influenced by local special circumstances. Jordan has a young and tech-savvy population, with a high internet penetration rate. This demographic is highly active on digital platforms and is comfortable with online transactions. Additionally, Jordan has a growing entrepreneurial ecosystem, with many small businesses and startups looking for cost-effective ways to market their products and services. This creates a fertile ground for the growth of the Digital Classifieds market.
Underlying macroeconomic factors: The growth of the Digital Classifieds market in Jordan is also supported by underlying macroeconomic factors. Jordan has a stable economy with a growing middle class, which has led to an increase in disposable income and consumer spending. This has fueled demand for a wide range of goods and services, and digital classifieds platforms provide a convenient and affordable way for consumers to find and purchase these products. Additionally, the government of Jordan has been actively promoting digital transformation and entrepreneurship, creating a favorable environment for the growth of the Digital Classifieds market. In conclusion, the Digital Classifieds market in Jordan is experiencing significant growth and development, driven by changing customer preferences, local special circumstances, and underlying macroeconomic factors. The rise of specialized platforms, the integration of social media, and the young and tech-savvy population are all contributing to the growth of the market. With the continued support of the government and the favorable economic conditions, the Digital Classifieds market in Jordan is expected to continue its upward trajectory in the coming years.
Data coverage:
Data encompasses enterprises (B2B). Figures are based on digital classifieds advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers digital classifieds advertising fees paid by advertisers to display online jobs, motor, real estate, and general classifieds.Modeling approach:
Market size is determined by a combined top-down and bottom-up approach. We use market data from industry association reports, third-party reports, and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, internet users, and digital consumer spending.Forecasts:
We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.Additional notes:
Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.
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