Key regions: India, China, Europe, Japan, United States
The Digital Banner Advertising market in Jordan has been experiencing significant growth in recent years. Customer preferences have shifted towards digital advertising, leading to an increase in demand for banner ads. This trend is driven by several factors, including the widespread use of smartphones and the growing popularity of social media platforms.
Customer preferences: In today's digital age, customers are increasingly turning to online platforms for information, entertainment, and social interaction. As a result, traditional forms of advertising, such as print and television, are becoming less effective in reaching target audiences. This has led to a rise in the popularity of digital advertising, including banner ads. Banner ads offer a visually appealing and interactive way for brands to engage with their target audience. They can be easily customized to match the look and feel of a website or mobile app, making them more engaging and effective in capturing the attention of users. Additionally, banner ads can be easily tracked and measured, allowing advertisers to analyze their performance and make data-driven decisions.
Trends in the market: One of the key trends in the Digital Banner Advertising market in Jordan is the increasing use of programmatic advertising. Programmatic advertising involves the use of automated technology to buy and sell ad inventory in real-time. This allows advertisers to target specific audiences based on factors such as demographics, interests, and online behavior. Programmatic advertising has gained popularity in Jordan due to its efficiency and effectiveness in reaching the right audience at the right time. Another trend in the market is the growing importance of mobile advertising. With the widespread use of smartphones in Jordan, advertisers are increasingly focusing on mobile platforms to reach their target audience. Mobile banner ads are designed to fit the smaller screens of mobile devices and can be easily integrated into mobile apps and websites. This has opened up new opportunities for advertisers to engage with users on the go and drive conversions.
Local special circumstances: Jordan has a relatively young and tech-savvy population, with a high internet penetration rate. This makes it an attractive market for digital advertising, including banner ads. The country also has a growing e-commerce sector, which further fuels the demand for digital advertising.
Underlying macroeconomic factors: The growth of the Digital Banner Advertising market in Jordan is also influenced by underlying macroeconomic factors. The country has a stable economy and a favorable business environment, which encourages investment in digital advertising. Additionally, Jordan has a strong telecommunications infrastructure and a high level of internet connectivity, making it easier for advertisers to reach their target audience. In conclusion, the Digital Banner Advertising market in Jordan is witnessing significant growth due to changing customer preferences, including the shift towards digital advertising. The increasing use of smartphones and the popularity of social media platforms have contributed to the rise in demand for banner ads. Programmatic advertising and mobile advertising are emerging trends in the market, allowing advertisers to target specific audiences and engage with users on the go. Jordan's young and tech-savvy population, along with its stable economy and strong telecommunications infrastructure, further support the growth of the digital advertising market in the country.
Data coverage:
Data encompasses enterprises (B2B). Figures are based on digital banner advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers digital banner advertising on websites accessed via desktop PCs, on mobile-enabled websites, in apps, or on social media.Modeling approach:
Market size is determined by a combined top-down and bottom-up approach. We use market data from industry reports and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. Then we benchmark key countries or regions (United States, China, Europe, Asia, and Africa) results with country-specific advertising organizations or associations. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, internet users, and digital consumer spending.Forecasts:
We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.Additional notes:
Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.
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