The Traditional Out-of-Home Advertising market in Jordan has been experiencing steady growth in recent years, driven by various factors such as customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in Jordan have played a significant role in the development of the Traditional Out-of-Home Advertising market. With a large population and a high level of urbanization, outdoor advertising has become an effective way for businesses to reach their target audience. Jordanians are known to spend a significant amount of time outside their homes, whether it is for work, leisure, or socializing. This makes outdoor advertising an ideal medium to capture their attention and deliver brand messages. Trends in the market have also contributed to the growth of the Traditional Out-of-Home Advertising market in Jordan. The increasing use of digital technology has led to the emergence of digital out-of-home advertising, which offers more flexibility and interactivity compared to traditional static billboards. This trend has gained traction in Jordan, with more businesses opting for digital advertising solutions to engage with their target audience in a dynamic and impactful way. Local special circumstances have further fueled the development of the Traditional Out-of-Home Advertising market in Jordan. The country's strategic location in the Middle East makes it a hub for regional trade and tourism. This has attracted international brands and businesses to establish a presence in Jordan, leading to increased demand for advertising services. Additionally, Jordan's stable political environment and growing economy have created a favorable business environment for both local and international companies, driving the need for effective advertising campaigns. Underlying macroeconomic factors have also played a role in the growth of the Traditional Out-of-Home Advertising market in Jordan. The country has witnessed steady economic growth in recent years, supported by sectors such as tourism, manufacturing, and services. This has resulted in increased consumer spending and business investments, creating opportunities for advertisers to promote their products and services through outdoor advertising. In conclusion, the Traditional Out-of-Home Advertising market in Jordan is developing at a steady pace, driven by customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. With a large population, increasing urbanization, and a favorable business environment, outdoor advertising has become an effective medium for businesses to reach their target audience in Jordan. The emergence of digital out-of-home advertising and the country's strategic location further contribute to the growth of the market.
Data coverage:
Data encompasses enterprises (B2B). Figures are based on traditional out-of-home advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers offline out-of-home advertisements such as billboards, street furniture, transit and transport displays, and place-based media.Modeling approach:
Market size is determined by a combined top-down and bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party reports, and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, population, urban population, and internet infrastructure.Forecasts:
We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.Additional notes:
Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.
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