Key regions: Australia, Germany, France, Europe, United States
Influencer Advertising in Jordan is experiencing significant growth and development, driven by changing customer preferences and the rise of social media platforms.
Customer preferences: Customers in Jordan are increasingly turning to social media platforms for entertainment, information, and inspiration. Influencers, who have a strong presence on these platforms, have gained popularity among consumers as they provide relatable and authentic content. Customers appreciate the personal connection they feel with influencers, which makes influencer advertising more effective in reaching and engaging with the target audience. Additionally, customers in Jordan are becoming more conscious of traditional advertising methods and are seeking out more organic and genuine brand endorsements.
Trends in the market: There is a growing trend of brands in Jordan partnering with influencers to promote their products or services. This trend is driven by the ability of influencers to reach a large and targeted audience, as well as their ability to create authentic and engaging content. Influencers in Jordan are leveraging their personal brands and social media presence to collaborate with brands across various industries, including fashion, beauty, food, and travel. This trend is expected to continue as brands recognize the value of influencer advertising in building brand awareness and driving sales.
Local special circumstances: Jordan has a young and tech-savvy population, with a high smartphone penetration rate. This makes it an ideal market for influencer advertising, as social media platforms are widely used and influencers have a strong presence online. Additionally, Jordan has a vibrant influencer community, with individuals from various backgrounds and interests. This diversity allows brands to find influencers that align with their target audience and brand values, further enhancing the effectiveness of influencer advertising in the market.
Underlying macroeconomic factors: The growing popularity of influencer advertising in Jordan is also influenced by macroeconomic factors. The country has a stable economy and a relatively high per capita income compared to other countries in the region. This provides consumers with disposable income to spend on products and services, making them an attractive target for brands. Furthermore, the government in Jordan has been supportive of entrepreneurship and innovation, creating an environment conducive to the growth of influencer marketing. In conclusion, the Influencer Advertising market in Jordan is thriving due to changing customer preferences, the rise of social media platforms, and the presence of a young and tech-savvy population. The trend of brands partnering with influencers is expected to continue as they recognize the value of influencer advertising in reaching and engaging with their target audience. With a vibrant influencer community and a supportive macroeconomic environment, Jordan is poised to experience further growth in the influencer advertising market.
Data coverage:
Data encompasses enterprises (B2B). Figures are based on influencer advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers advertising fees paid directly to influencers to post sponsored content.Modeling approach:
Market size is determined by a combined top-down and bottom-up approach. We use market data from independent databases, influencer marketing platforms, and third-party reports to analyze and estimate global influencer advertising spending. We start by researching on the average cost per content post on each social media platform, the number of influencers available on advertising platforms (breakdown by tier: nano, micro, macro, and mega), and the average number of posts per year. Then we estimate the market size for each country individually. We use relevant key market indicators and data from country-specific industry associations, such as GDP, social media users, and digital consumer spending. Lastly, we benchmark key countries or regions (global, United States, China, etc.) with external sources.Forecasts:
We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.Additional notes:
Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.
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