Market Insights Advertising & Media Advertising Out-of-Home Advertising

Digital Out-of-Home Advertising - Jordan

Jordan

Ad spending in the Digital Out-of-Home Advertising market in Jordan is forecasted to reach US$2.22m in 2024.
The expected annual growth rate (CAGR 2024-2029) of 8.90% is anticipated to lead to a market volume of US$3.40m by 2029.
With a projected market volume of US$4,366.00m in 2024, the majority of ad spending is set to be generated China.
The average ad spending per capita in the Digital Out-of-Home Advertising market in Jordan is projected to be US$0.20 in 2024.
Jordan's Digital Out-of-Home Advertising market is rapidly expanding, with a focus on innovative technologies and creative content to engage consumers effectively.

Key regions: India, France, United States, United Kingdom, China

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Analyst Opinion

The Digital Out-of-Home Advertising market in Jordan is experiencing significant growth and development due to changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in Jordan are shifting towards more interactive and engaging advertising experiences. Consumers are increasingly looking for advertisements that are personalized, relevant, and immersive. Digital Out-of-Home Advertising provides the perfect platform for advertisers to deliver these types of experiences. With the advancements in technology, advertisers can now create dynamic and interactive campaigns that capture the attention of consumers and leave a lasting impression. Trends in the Digital Out-of-Home Advertising market in Jordan include the adoption of digital signage and the integration of data analytics. Digital signage allows advertisers to display dynamic content that can be easily updated and customized. This flexibility allows advertisers to target specific audiences and deliver relevant messages in real-time. Additionally, the integration of data analytics enables advertisers to measure the effectiveness of their campaigns and make data-driven decisions to optimize their advertising strategies. Local special circumstances in Jordan contribute to the development of the Digital Out-of-Home Advertising market. The country has a young and tech-savvy population, with a high smartphone penetration rate. This provides a fertile ground for digital advertising to thrive. Additionally, Jordan is a popular tourist destination, attracting visitors from around the world. Digital Out-of-Home Advertising offers a unique opportunity for advertisers to reach both the local population and tourists, maximizing their reach and impact. Underlying macroeconomic factors also play a role in the growth of the Digital Out-of-Home Advertising market in Jordan. The country has a stable economy with a growing middle class. This has led to an increase in consumer spending and a higher demand for products and services. Advertisers are capitalizing on this trend by investing in digital advertising to reach and engage with the expanding consumer base. In conclusion, the Digital Out-of-Home Advertising market in Jordan is developing rapidly due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. Advertisers are leveraging digital technology to create personalized and immersive advertising experiences, while also benefiting from the country's young population, high smartphone penetration rate, and stable economy. As the market continues to evolve, we can expect to see further innovation and growth in the Digital Out-of-Home Advertising industry in Jordan.

Methodology

Data coverage:

Data encompasses enterprises (B2B). Figures are based on digital out-of-home advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers internet-connected out-of-home advertisements such as digital billboards, digital street furniture, digital transit and transportation, and digital place-based media.

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party reports, and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, population, urban population, and internet infrastructure.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.