Key regions: Asia, Germany, China, United Kingdom, Japan
The Telemarketing Advertising market in Jordan is experiencing steady growth due to several factors.
Customer preferences: Customers in Jordan have shown a growing preference for telemarketing advertising as a means of reaching potential customers. This is due to the convenience and efficiency of telemarketing, as it allows companies to directly contact individuals and provide personalized offers and information. Additionally, customers appreciate the ability to ask questions and receive immediate responses, which enhances their overall shopping experience.
Trends in the market: One of the key trends in the Telemarketing Advertising market in Jordan is the increasing use of advanced technologies. Companies are adopting automated dialing systems and artificial intelligence-powered chatbots to streamline their telemarketing operations. These technologies enable businesses to reach a larger customer base and provide personalized services at scale. Furthermore, the integration of customer relationship management (CRM) software allows companies to track customer interactions, preferences, and purchase history, enabling them to tailor their telemarketing strategies accordingly. Another trend in the market is the growing focus on data-driven telemarketing. Companies are leveraging big data analytics to gain insights into customer behavior and preferences. By analyzing customer data, companies can identify target segments, create personalized marketing campaigns, and optimize their telemarketing efforts. This data-driven approach helps companies maximize their return on investment and improve overall campaign effectiveness.
Local special circumstances: One of the unique aspects of the Telemarketing Advertising market in Jordan is the high mobile phone penetration rate. Jordan has one of the highest mobile phone penetration rates in the Middle East, with a large portion of the population owning smartphones. This provides companies with a wide reach and allows them to effectively target customers through telemarketing. Additionally, the young and tech-savvy population in Jordan is receptive to new technologies and digital marketing strategies, making telemarketing an effective tool for engaging with this demographic.
Underlying macroeconomic factors: The stable economic growth and increasing disposable income in Jordan are driving the growth of the Telemarketing Advertising market. As the economy grows, individuals have more purchasing power, leading to increased consumer spending. This creates opportunities for businesses to promote their products and services through telemarketing. Furthermore, the government's efforts to attract foreign investment and promote entrepreneurship have resulted in the establishment of more businesses in Jordan, further fueling the demand for telemarketing services. In conclusion, the Telemarketing Advertising market in Jordan is witnessing growth due to customer preferences for personalized communication, the adoption of advanced technologies, and the availability of data-driven insights. The high mobile phone penetration rate and the young population's receptiveness to digital marketing strategies further contribute to the market's development. Additionally, the stable economic growth and increasing disposable income in Jordan provide a favorable environment for businesses to invest in telemarketing advertising.
Data coverage:
The data encompasses B2B enterprises. Figures are based on Telemarketing Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for distributing advertisements via telemarketing.Modeling approach:
Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet users.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
