Key regions: India, Germany, China, United Kingdom, Australia
The SMS Advertising market in Jordan has been experiencing significant growth in recent years. Customer preferences have played a key role in driving this trend, as consumers increasingly rely on their mobile phones for communication and information. Additionally, local special circumstances and underlying macroeconomic factors have contributed to the development of the SMS Advertising market in Jordan.
Customer preferences: Customers in Jordan have shown a strong preference for SMS Advertising due to its convenience and effectiveness. With the widespread use of mobile phones in the country, SMS messages have become a popular way for businesses to reach their target audience. Consumers appreciate the simplicity and immediacy of SMS Advertising, as it allows them to receive relevant information directly to their mobile devices. This preference for SMS Advertising is likely to continue as mobile phone usage continues to grow in Jordan.
Trends in the market: One of the key trends in the SMS Advertising market in Jordan is the increasing adoption of personalized and targeted messaging. Businesses are now leveraging customer data and analytics to create customized SMS campaigns that resonate with their target audience. This trend is driven by the desire to deliver more relevant and engaging content to consumers, resulting in higher response rates and conversion rates. As businesses in Jordan become more sophisticated in their use of SMS Advertising, this trend is expected to continue. Another trend in the market is the integration of SMS Advertising with other marketing channels. Businesses are recognizing the value of a multi-channel approach and are incorporating SMS Advertising into their overall marketing strategies. This integration allows businesses to reach consumers through multiple touchpoints, increasing the effectiveness of their advertising campaigns. As businesses in Jordan continue to embrace this trend, the SMS Advertising market is expected to further expand.
Local special circumstances: One of the unique factors in the SMS Advertising market in Jordan is the high mobile phone penetration rate. Jordan has one of the highest mobile phone penetration rates in the Middle East, with a large majority of the population owning a mobile device. This high mobile phone adoption rate provides a fertile ground for SMS Advertising, as businesses have a wide audience to target. Additionally, the relatively low cost of SMS messages in Jordan makes it an attractive advertising channel for businesses of all sizes.
Underlying macroeconomic factors: The economic stability and growth in Jordan have also contributed to the development of the SMS Advertising market. As the economy continues to expand, businesses have more resources to allocate towards advertising and marketing efforts. This has led to increased investment in SMS Advertising as businesses recognize its potential to reach a large and engaged audience. The favorable economic conditions in Jordan are likely to continue supporting the growth of the SMS Advertising market in the coming years. In conclusion, the SMS Advertising market in Jordan is experiencing significant growth due to customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. As consumers increasingly rely on their mobile phones and businesses recognize the value of personalized and targeted messaging, the SMS Advertising market in Jordan is expected to continue its upward trajectory. With the high mobile phone penetration rate and favorable economic conditions, Jordan presents a promising market for businesses looking to leverage SMS Advertising as part of their marketing strategies.
Data coverage:
The data encompasses B2B enterprises. Figures are based on SMS Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for creating and sending SMS advertisements.Modeling approach:
Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet coverage.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.
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