The Direct Messaging Advertising market in Jordan has been experiencing significant growth in recent years.
Customer preferences: Customers in Jordan have shown a strong preference for direct messaging advertising as a means of communication. This is due to the widespread use of messaging apps in the country, with platforms such as WhatsApp, Facebook Messenger, and Telegram being popular among Jordanians. These messaging apps provide a convenient and efficient way for businesses to reach their target audience directly and engage with them on a personal level.
Trends in the market: One of the key trends in the Direct Messaging Advertising market in Jordan is the increasing use of chatbots. Chatbots are automated messaging systems that can interact with customers and provide them with information or assistance. They can be used to deliver targeted advertisements and personalized messages to customers, enhancing the effectiveness of direct messaging advertising campaigns. The use of chatbots in Jordan has been driven by advancements in artificial intelligence and natural language processing technologies, which have made it possible for businesses to create more sophisticated and interactive chatbot experiences. Another trend in the market is the growing adoption of mobile advertising. With the majority of Jordanians owning a smartphone, mobile advertising has become an effective way for businesses to reach their target audience. Direct messaging advertising on mobile platforms allows businesses to deliver personalized messages to customers wherever they are, increasing the chances of engagement and conversion. This trend is expected to continue as mobile usage in Jordan continues to rise.
Local special circumstances: One of the unique aspects of the Direct Messaging Advertising market in Jordan is the strong influence of social and cultural factors. Jordanians value personal relationships and trust, and direct messaging advertising allows businesses to establish a more personal and intimate connection with their customers. This is particularly important in a collectivist society like Jordan, where word-of-mouth recommendations and personal referrals play a significant role in decision-making. Direct messaging advertising enables businesses to leverage these social dynamics and build trust with their customers.
Underlying macroeconomic factors: The growth of the Direct Messaging Advertising market in Jordan can also be attributed to favorable macroeconomic factors. Jordan has a relatively stable economy and a growing middle class, which has led to increased consumer spending power. This has created opportunities for businesses to invest in advertising and marketing strategies, including direct messaging advertising. Additionally, the government of Jordan has been supportive of the digital economy and has implemented policies to promote the growth of the technology sector. This has created a conducive environment for businesses to adopt and leverage direct messaging advertising as part of their marketing strategies. In conclusion, the Direct Messaging Advertising market in Jordan is experiencing significant growth due to customer preferences for direct communication, the adoption of chatbots and mobile advertising, unique social and cultural factors, and favorable macroeconomic conditions. Businesses in Jordan are increasingly recognizing the value of direct messaging advertising in reaching their target audience and establishing personal connections with customers. As technology continues to advance and consumer behavior evolves, the Direct Messaging Advertising market in Jordan is expected to further expand and innovate.
Data coverage:
The data encompasses B2B enterprises. Figures are based on Direct Messaging Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers advertising by businesses via e-mail, SMS, direct mail, messengers, web push, telemarketing, and instant messaging.Modeling approach:
Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, number of smartphone users, internet coverage, and number of urban households. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.
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