Key regions: United States, China, Europe, Asia, Japan
The Advertising market in Jordan has witnessed significant growth in recent years, driven by changing customer preferences and the increasing adoption of digital advertising platforms.
Customer preferences: Customers in Jordan are increasingly looking for personalized and targeted advertising messages that resonate with their interests and needs. They are also becoming more receptive to digital advertising channels such as social media, search engine marketing, and video advertising. This shift in customer preferences has led to a surge in digital advertising spending in the country.
Trends in the market: One of the key trends in the advertising market in Jordan is the growing dominance of digital advertising. As more people in the country have access to the internet and smartphones, advertisers are capitalizing on this opportunity to reach their target audience through online channels. Digital advertising offers several advantages such as precise targeting, real-time analytics, and cost-effectiveness, which have made it a preferred choice for advertisers in Jordan. Another trend in the market is the rise of influencer marketing. Influencers, who have a strong following on social media platforms, are now being leveraged by brands to promote their products or services. This form of advertising has gained popularity in Jordan due to the high engagement rates and the ability to reach a niche audience. Influencer marketing allows brands to tap into the trust and credibility that influencers have built with their followers, resulting in increased brand awareness and sales.
Local special circumstances: One of the unique aspects of the advertising market in Jordan is the cultural and religious sensitivities that need to be considered when creating advertising campaigns. Advertisers need to be mindful of the local customs and traditions to ensure that their messages are well-received by the target audience. This often requires adapting the content and visuals of the advertisements to align with the cultural norms of the country.
Underlying macroeconomic factors: The growth of the advertising market in Jordan is also influenced by the overall economic conditions in the country. Jordan has been experiencing steady economic growth, which has led to increased consumer spending power. This, in turn, has created opportunities for advertisers to promote their products and services to a larger audience. Additionally, the government of Jordan has been taking steps to attract foreign investment and promote entrepreneurship, which has further contributed to the growth of the advertising market. In conclusion, the advertising market in Jordan is experiencing significant growth, driven by changing customer preferences, the rise of digital advertising, and the unique cultural and religious considerations in the country. With the increasing adoption of digital advertising channels and the growing influence of social media influencers, advertisers in Jordan have ample opportunities to reach their target audience and drive business growth.
Data coverage:
Data encompasses enterprises (B2B). Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers advertising by businesses for traditional and digital advertisements.Modeling approach:
Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party reports, and survey results from our primary research (e.g., Consumer Insights Global Survey). Next, we use relevant key market indicators and data from country-specific associations, such as GDP, internet users, consumer spending, and digital consumer spending. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.Additional notes:
Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year. In some cases, the data is updated on an ad-hoc basis (e.g., when new relevant data has been released or significant changes within the market have an impact on the projected development).
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