The Digital Video Advertising market in Jordan is witnessing significant growth and development in recent years.
Customer preferences: Customers in Jordan are increasingly turning to digital platforms for entertainment and information, leading to a rise in the consumption of digital video content. This shift in consumer behavior has created a demand for digital video advertising as companies seek to target these online audiences. Moreover, the younger population in Jordan, which constitutes a significant portion of the market, is more inclined towards digital platforms and spends a considerable amount of time watching videos online.
Trends in the market: One of the key trends in the Digital Video Advertising market in Jordan is the increasing popularity of social media platforms as advertising channels. Platforms like Facebook, Instagram, and YouTube have gained a strong presence in the country, attracting a large user base. Advertisers are leveraging the reach and targeting capabilities of these platforms to reach their desired audience effectively. Additionally, the rise of influencer marketing has also contributed to the growth of digital video advertising in Jordan. Brands are collaborating with popular social media influencers to promote their products or services through video content, leveraging the influencers' large and engaged following.
Local special circumstances: One of the unique aspects of the Digital Video Advertising market in Jordan is the high mobile penetration rate. Mobile devices are the primary source of internet access for many Jordanians, and this has created opportunities for mobile advertising, including video ads. Advertisers are optimizing their video content for mobile viewing and utilizing mobile-specific ad formats to engage with the mobile-savvy audience effectively. Additionally, the relatively affordable data plans in Jordan have further fueled the consumption of digital video content on mobile devices, making it an attractive advertising medium.
Underlying macroeconomic factors: The growing economy of Jordan has also played a role in the development of the Digital Video Advertising market. As the country experiences economic growth, more businesses are investing in advertising to promote their products and services. Moreover, the government's efforts to improve internet infrastructure and increase internet penetration have also contributed to the expansion of the digital advertising market. With a more connected population, advertisers have a larger audience to target through digital video advertising. In conclusion, the Digital Video Advertising market in Jordan is experiencing growth due to changing customer preferences, including the increasing consumption of digital video content and the popularity of social media platforms. Local special circumstances, such as high mobile penetration and affordable data plans, have further fueled the growth. Additionally, the country's growing economy and government initiatives to improve internet infrastructure have created a favorable environment for digital video advertising.
Data coverage:
Data encompasses enterprises (B2B). Figures are based on digital video advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers video ad formats (web-based, app-based, social media, and connected devices).Modeling approach:
Market size is determined by a combined top-down and bottom-up approach. We use market data from industry reports and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. Then we benchmark key countries or regions (United States, China, Europe, Asia, and Africa) results with country-specific advertising organizations or associations. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, internet users, and digital consumer spending.Forecasts:
We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.Additional notes:
Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.
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