Market Insights Advertising & Media Advertising Direct Messaging Advertising

Direct Mail Advertising - Jordan

Jordan

Ad spending in the Direct Mail Advertising market in Jordan is forecasted to reach US$22.21m in 2024.
The ad spending is anticipated to demonstrate an annual growth rate (CAGR 2024-2029) of -0.87%, leading to a projected market volume of US$21.26m by 2029.
When compared globally, the United States will generate the highest ad spending (US$20,380.00m in 2024).
The projected average ad spending per capita in the Direct Mail Advertising market in Jordan is expected to be US$1.95 in 2024.
Direct Mail Advertising in Jordan is seeing a resurgence in effectiveness due to personalized campaigns targeting niche audiences with high response rates.

Key regions: Asia, United Kingdom, Europe, United States, Australia

Market

Region

Region comparison

Currency

Analyst Opinion

The Direct Mail Advertising market in Jordan has been experiencing steady growth in recent years. Customer preferences have shifted towards targeted and personalized advertising, leading to an increased demand for direct mail campaigns. Additionally, local special circumstances and underlying macroeconomic factors have contributed to the development of this market. Customer preferences in Jordan have evolved to favor more personalized and targeted advertising. With the rise of digital marketing, consumers are constantly bombarded with online ads, making it more difficult for businesses to capture their attention. Direct mail advertising provides a tangible and physical connection between businesses and customers, allowing for a more personal and engaging experience. This has led to an increased interest in direct mail campaigns among businesses in Jordan. Trends in the market show that businesses are leveraging data analytics to create more targeted and effective direct mail campaigns. By analyzing customer data, businesses can tailor their direct mail advertisements to specific demographics and segments, increasing the likelihood of a positive response. This trend is driven by the desire to maximize return on investment and ensure that marketing efforts are reaching the right audience. Local special circumstances in Jordan also contribute to the development of the Direct Mail Advertising market. Jordan has a relatively small population compared to other countries in the region, which makes it easier for businesses to target specific segments and personalize their direct mail campaigns. Additionally, the country has a growing middle class with increasing purchasing power, creating opportunities for businesses to promote their products and services through direct mail advertising. Underlying macroeconomic factors play a role in the growth of the Direct Mail Advertising market in Jordan. The country has a stable economy with a positive outlook, which encourages businesses to invest in marketing and advertising. Furthermore, Jordan has a well-developed postal system, making it efficient and reliable for businesses to deliver direct mail campaigns to their target audience. In conclusion, the Direct Mail Advertising market in Jordan is developing due to customer preferences for personalized and targeted advertising, trends in data analytics, local special circumstances, and underlying macroeconomic factors. As businesses continue to recognize the value of direct mail campaigns in reaching their target audience, the market is expected to grow further in the coming years.

Methodology

Data coverage:

The data encompasses B2B enterprises. Figures are based on Direct Mail Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for distributing direct mail advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of households, and population in urban areas. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet coverage.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.