Vegetables - Zambia

  • Zambia
  • Revenue in the Vegetables market amounts to US$523.90m in 2024. The market is expected to grow annually by 9.25% (CAGR 2024-2029).
  • In global comparison, most revenue is generated in China (US$159bn in 2024).
  • In relation to total population figures, per person revenues of US$24.58 are generated in 2024.
  • In the Vegetables market, volume is expected to amount to 468.10m kg by 2029. The Vegetables market is expected to show a volume growth of 3.1% in 2025.
  • The average volume per person in the Vegetables market is expected to amount to 19.3kg in 2024.

Key regions: Japan, United Kingdom, Philippines, India, Canada

 
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Analyst Opinion

The Vegetables Market in Zambia is experiencing subdued growth, influenced by factors such as limited access to modern farming techniques, fluctuating weather patterns, and varying consumer preferences for fresh versus processed options, all impacting overall market dynamics.

Customer preferences:
In Zambia, consumer preferences in the Vegetables Market are shifting towards organic and locally-sourced produce, reflecting a growing awareness of health and sustainability. Younger demographics, particularly urban dwellers, are increasingly prioritizing fresh, natural options over processed foods, driven by a desire for healthier lifestyles. Additionally, cultural influences are promoting traditional Zambian dishes that utilize local vegetables, further boosting demand for specific varieties. This trend is complemented by an uptick in farmers' markets, where consumers seek direct connections with producers, fostering a community-oriented approach to food sourcing.

Trends in the market:
In Zambia, the Vegetables Market is experiencing a notable shift towards organic farming practices, as consumers increasingly seek out chemical-free and sustainably grown produce. Local farmers are responding by adopting organic methods, which not only meet consumer demand but also enhance soil health and biodiversity. Furthermore, urbanization is driving the popularity of community-supported agriculture (CSA) programs, fostering direct relationships between consumers and local producers. This trend not only supports local economies but also encourages greater awareness of seasonal eating, ultimately shaping the future landscape of Zambia's food industry.

Local special circumstances:
In Zambia, the Vegetables Market is uniquely influenced by the country's diverse climate and fertile soil, which allow for a variety of crops to thrive. Traditional agricultural practices rooted in local culture emphasize community sharing and knowledge transfer, fostering a strong sense of collaboration among farmers. Additionally, government initiatives promoting organic certification are gaining traction, encouraging more farmers to adopt eco-friendly methods. This combination of environmental suitability and cultural values shapes a vibrant market that prioritizes sustainability and community engagement, distinguishing it from other regions.

Underlying macroeconomic factors:
The Vegetables Market in Zambia is significantly shaped by macroeconomic factors such as agricultural policy, market access, and global trade dynamics. The government’s commitment to improving agricultural productivity through subsidies and infrastructure development boosts local farmers’ output, enhancing market supply. Additionally, fluctuations in global commodity prices and trade agreements impact the export potential of Zambian vegetables, making them competitive in international markets. Economic stability and urbanization trends also drive domestic consumption, as rising incomes increase demand for fresh produce. These factors collectively foster a robust market environment, encouraging sustainable practices and innovation in vegetable production.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Overview

  • Revenue
  • Volume
  • Price
  • Sales Channels
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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