Fresh Meat - Zambia

  • Zambia
  • Revenue in the Fresh Meat market amounts to US$574.50m in 2024. The market is expected to grow annually by 11.27% (CAGR 2024-2029).
  • In global comparison, most revenue is generated in China (US$261bn in 2024).
  • In relation to total population figures, per person revenues of US$26.95 are generated in 2024.
  • In the Fresh Meat market, volume is expected to amount to 120.70m kg by 2029. The Fresh Meat market is expected to show a volume growth of 4.5% in 2025.
  • The average volume per person in the Fresh Meat market is expected to amount to 4.6kg in 2024.

Key regions: South Korea, Russia, Canada, Philippines, China

 
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Analyst Opinion

The Fresh Meat market in Zambia is seeing subdued growth due to various factors such as slow economic growth, changing consumer preferences, and increased competition from alternative protein sources. However, the market is still experiencing growth driven by rising health consciousness, convenience offered by online services, and increasing adoption of digital technologies within the Meat and Food markets.

Customer preferences:
The Fresh Meat Market in Zambia is experiencing a shift towards organic and ethically-sourced meat products, driven by a growing awareness of the environmental impact of factory farming. Additionally, there is a rising demand for locally-sourced meat, as consumers prioritize supporting local farmers and businesses. This trend is also fueled by a desire for fresher and higher quality meat products. Furthermore, with an increasing focus on health and wellness, there is a growing preference for lean and hormone-free meat options, reflecting changing lifestyle factors and dietary preferences.

Trends in the market:
In Zambia, the Fresh Meat Market of the Meat Market within The Food market is experiencing a shift towards more sustainable and ethical practices. This trend is driven by increased consumer awareness and demand for locally sourced, organic and free-range meats. Additionally, there is a growing trend towards online and mobile meat shopping, providing convenience and accessibility for consumers. These developments have significant implications for industry stakeholders, who must adapt and innovate to meet the changing demands of the market. This includes investing in sustainable farming methods and technology, as well as developing effective online and mobile platforms to reach and engage with consumers.

Local special circumstances:
In Zambia, the Fresh Meat market is heavily influenced by the country's geographical and cultural factors. The majority of the population relies on locally sourced meat, leading to a strong demand for fresh and affordable options. Additionally, the government's regulations on imports and exports play a crucial role in shaping the market. These factors create a unique market dynamic, with a focus on domestic production and consumption.

Underlying macroeconomic factors:
The Fresh Meat Market of the Meat Market within The Food market in Zambia is greatly influenced by macroeconomic factors such as the country's economic stability, government policies, and global trade trends. Zambia's strong agricultural sector and increasing demand for meat products have led to a thriving domestic market, while favorable trade agreements with neighboring countries have opened up opportunities for export. However, fluctuations in global meat prices, currency exchange rates, and trade barriers can impact market performance. Additionally, government regulations and investments in infrastructure and technology can also play a significant role in shaping the growth of the Fresh Meat Market in Zambia.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Overview

  • Revenue
  • Volume
  • Price
  • Sales Channels
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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