Fresh Seafood - Zambia

  • Zambia
  • Revenue in the Fresh Seafood market amounts to US$148.60m in 2024. The market is expected to grow annually by 13.63% (CAGR 2024-2029).
  • In global comparison, most revenue is generated in the United States (US$11,190m in 2024).
  • In relation to total population figures, per person revenues of US$6.97 are generated in 2024.
  • In the Fresh Seafood market, volume is expected to amount to 6.03m kg by 2029. The Fresh Seafood market is expected to show a volume growth of 7.4% in 2025.
  • The average volume per person in the Fresh Seafood market is expected to amount to 0.2kg in 2024.

Key regions: South Korea, Canada, China, Japan, United States

 
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Analyst Opinion

The Fresh Seafood market in Zambia is experiencing minimal growth due to various factors such as low consumer awareness and limited access to online seafood services. Despite this, the market is steadily expanding with the increasing demand for healthy and sustainable food options.

Customer preferences:
In Zambia, there is a growing demand for locally sourced and sustainable seafood, driven by a cultural preference for fresh and natural food. This trend is also reflected in the Fresh Seafood Market of the Fish & Seafood Market within The Food market, as consumers are increasingly prioritizing transparency and ethical sourcing in their food choices. Additionally, the rising health consciousness among Zambian consumers has led to a shift towards healthier seafood options, such as grilled and steamed varieties, as well as a preference for seafood with high nutritional value, such as salmon and tuna.

Trends in the market:
In Zambia, the Fresh Seafood Market of the Fish & Seafood Market within The Food market is experiencing a surge in demand for sustainably sourced seafood products. This trend is driven by increasing consumer awareness and concern for the environment and ethical sourcing. As a result, industry stakeholders are investing in sustainable fishing practices and certifications to meet this demand. Furthermore, there is a growing interest in incorporating technology in the seafood supply chain, such as blockchain, to improve traceability and transparency. These trends are expected to continue, with potential implications for industry stakeholders including the need for continued investment in sustainable practices and technology integration to meet consumer expectations and remain competitive in the market.

Local special circumstances:
In Zambia, the Fresh Seafood Market of the Fish & Seafood Market within The Food market is heavily influenced by the country's landlocked location and lack of direct access to the ocean. This has led to a reliance on imported seafood, making it a relatively niche market. Additionally, cultural preferences and dietary habits have a significant impact on the types of seafood consumed, with freshwater fish being more common than saltwater varieties. Regulatory factors, such as import restrictions and food safety regulations, also play a role in shaping market dynamics.

Underlying macroeconomic factors:
The Fresh Seafood Market of the Fish & Seafood Market within The Food market is heavily influenced by macroeconomic factors such as global economic trends, national economic health, fiscal policies, and financial indicators. Countries with stable economies and favorable fiscal policies are experiencing greater demand for fresh seafood, as consumers have more disposable income to spend on premium seafood products. Additionally, the growing awareness of the health benefits of consuming seafood has also contributed to the market's growth. However, regions with economic instability and limited consumer purchasing power may experience slower market growth. Furthermore, fluctuations in global seafood prices and trade policies also have a significant impact on the market performance.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Overview

  • Revenue
  • Volume
  • Price
  • Sales Channels
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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