Beauty & Personal Care - Zambia

Zambia

In 2024, the revenue in the Beauty & Personal Care market in Zambia amounts to US$781.80m.
It is projected that the market will experience an annual growth rate of 3.93% (CAGR 2024-2029).
Among the market segments, the largest one is Personal Care, which has a market volume of US$366.10m in 2024.
When compared globally, in the United States generates the most revenue in this market, with a value of US$101bn in 2024.
In terms of per person revenues, in 2024, each individual in Zambia contributes US$36.99 to the Beauty & Personal Care market.
Furthermore, it is estimated that by 2024, 5.4% of the total revenue in this market will be generated through online sales.
Zambia's Beauty & Personal Care market is witnessing a growing demand for organic and natural products, driven by increasing consumer awareness and preference for sustainable and eco-friendly options.

Key regions: United States, Worldwide, India, Indonesia, Canada

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Analyst Opinion

The Beauty & Personal Care market in Zambia is witnessing minimal growth, influenced by factors like limited consumer purchasing power, fluctuating economic conditions, and growing competition from international brands, which challenge local products in terms of quality and pricing.

Customer preferences: Consumers in Zambia are increasingly gravitating towards natural and organic beauty products, driven by a growing awareness of health and wellness. This shift reflects a desire for safer, environmentally friendly options that align with cultural values and traditional practices. Additionally, younger demographics are embracing social media influence, which shapes their preferences for trendy and innovative personal care items. As lifestyles evolve, there is also a rising demand for multifunctional products that cater to busy schedules, enhancing convenience in daily routines.

Trends in the market: In Zambia, the Beauty & Personal Care market is experiencing a notable shift towards natural and organic products, reflecting a heightened consumer awareness of health and wellness. This trend is significant as it aligns with cultural values, leading to a preference for safer, eco-friendly options. Furthermore, younger consumers are heavily influenced by social media, driving demand for innovative and trendy personal care items. As lifestyles become busier, there is an increasing need for multifunctional products that offer convenience, prompting industry stakeholders to adapt their offerings and marketing strategies to capture this evolving consumer landscape.

Local special circumstances: In Zambia, the Beauty & Personal Care market is uniquely influenced by its rich cultural heritage and diverse natural resources. Traditional remedies, such as shea butter and baobab oil, are gaining popularity, as consumers seek products that resonate with local customs. Additionally, the Zambian government's commitment to promoting sustainable practices impacts regulatory frameworks, encouraging brands to adopt eco-friendly packaging. The urban-rural divide also shapes market dynamics, with rural consumers prioritizing affordability while urbanites lean towards premium, innovative offerings, creating a multifaceted market landscape.

Underlying macroeconomic factors: The Beauty & Personal Care market in Zambia is shaped by several macroeconomic factors, including the national economic health, consumer purchasing power, and global economic trends. Economic growth, supported by rising GDP and improving living standards, enhances consumer spending on beauty products. Conversely, inflationary pressures can constrain budgets, particularly in rural areas, influencing purchasing decisions. Fiscal policies aimed at promoting local manufacturing and reducing import tariffs on beauty products can stimulate market growth. Additionally, the increasing global demand for natural and organic products aligns with Zambian offerings, creating opportunities for local brands to thrive in both domestic and international markets.

Methodology

Data coverage:

The data encompasses B2C enterprises. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations such as population, GDP per capita, and Human Development Index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, multiple forecasting techniques based on different forecasting methods, such as Autoregressive Integrated Moving Average (ARIMA) and exponential trend smoothing, can provide the most accurate forecasts.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.