Processed Meat - Zambia

Zambia

Revenue in the Processed Meat market amounts to US$222.40m in 2024. The market is expected to grow annually by 12.35% (CAGR 2024-2029).
In global comparison, most revenue is generated in the United States (US$42bn in 2024).
In relation to total population figures, per person revenues of US$10.43 are generated in 2024.
In the Processed Meat market, volume is expected to amount to 59.74m kg by 2029. The Processed Meat market is expected to show a volume growth of 5.8% in 2025.
The average volume per person in the Processed Meat market is expected to amount to 2.2kg in 2024.

Key regions: India, China, United Kingdom, Spain, South Korea

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Analyst Opinion

The Processed Meat Market in Zambia is experiencing subdued growth, influenced by factors such as increasing consumer health awareness, convenience of online services, and adoption of digital technologies. Despite the sub-markets of Ham & Bacon, Sausages, and Cold & Roast Meat Products, the overall market is impacted by the slow growth rate due to changing dietary preferences and concerns about the health risks associated with processed meat consumption.

Customer preferences: The Processed Meat Market in Zambia has seen a rise in demand for plant-based alternatives, driven by a growing health consciousness among consumers. This shift is also influenced by cultural values, as many Zambians traditionally follow a plant-based diet. Additionally, the rise in vegetarian and vegan lifestyles, especially among younger demographics, has further boosted the demand for plant-based processed meat alternatives. This trend is expected to continue as consumers become more aware of the health and environmental benefits of reducing their meat consumption.

Trends in the market: In Zambia, the Processed Meat Market within The Food market is experiencing a shift towards healthier options, with consumers increasingly seeking out products with natural and organic ingredients. This trend is driven by a growing awareness of the link between diet and health, and is expected to continue in the coming years. Industry stakeholders are responding by developing new product lines that cater to this demand, and investing in sustainable and ethical sourcing practices. This shift towards healthier options not only benefits consumer health, but also presents opportunities for companies to differentiate themselves and capture a growing market segment.

Local special circumstances: In Zambia, the Processed Meat market is heavily influenced by the country's rich agricultural heritage and traditional meat consumption habits. The market is also shaped by the country's geographical location, with a large portion of the population living in rural areas with limited access to fresh meat. Additionally, strict government regulations on imported meat products have led to a thriving local processed meat industry. This unique combination of factors has created a dynamic market for processed meat products in Zambia, catering to both traditional and modern consumer preferences.

Underlying macroeconomic factors: The Processed Meat Market of the Meat Market within The Food market is significantly impacted by macroeconomic factors in Zambia. The country's economic health, fiscal policies, and global economic trends play a crucial role in shaping the market's performance. Zambia's high economic growth rate and favorable business environment have attracted foreign investment, leading to increased consumer spending and demand for processed meat products. Additionally, the country's growing population and rising income levels have contributed to the market's growth. However, challenges such as inflation and currency fluctuations may hinder market growth in the coming years. Moreover, the government's efforts to promote food safety and regulate food imports have also influenced the processed meat market in Zambia.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.