Vegetables - Lebanon

Lebanon

Highlights

Revenue in the Vegetables market amounts to US$740.50m in 2024. The market is expected to grow annually by 8.91% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$159bn in 2024).
In relation to total population figures, per person revenues of US$141.90 are generated in 2024.
In the Vegetables market, volume is expected to amount to 569.90m kg by 2029. The Vegetables market is expected to show a volume growth of 6.2% in 2025.0.
The average volume per person in the Vegetables market is expected to amount to 92.6kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Vegetables Market in Lebanon is experiencing steady growth, fueled by factors like increasing consumer preference for fresh produce, heightened awareness of healthy eating, and the expansion of processed options that cater to busy lifestyles and convenience.

Customer preferences: Consumers in Lebanon are increasingly prioritizing locally sourced vegetables, reflecting a growing appreciation for sustainability and supporting local farmers. This trend is further influenced by a younger demographic that values organic and pesticide-free options, aligning with global health consciousness. Additionally, busy urban lifestyles are prompting a rise in demand for pre-packaged, ready-to-cook vegetable assortments, catering to convenience without sacrificing nutrition. Social media also plays a pivotal role, as food influencers promote innovative recipes that highlight fresh produce, shaping preferences and purchasing behaviors.

Trends in the market: In Lebanon, the Vegetables Market is experiencing a notable shift towards locally sourced produce, as consumers prioritize sustainability and support for local agriculture. This trend is particularly significant among younger demographics, who are increasingly seeking organic and pesticide-free options, aligning with a broader global emphasis on health and wellness. Additionally, the demand for pre-packaged, ready-to-cook vegetable assortments is on the rise, reflecting busy urban lifestyles that favor convenience without compromising nutritional value. Social media influences are also shaping consumer preferences, as food influencers promote creative recipes that spotlight fresh vegetables, thereby impacting purchasing behaviors and driving market dynamics.

Local special circumstances: In Lebanon, the Vegetables Market is uniquely influenced by its rich agricultural heritage and diverse climatic conditions, which allow for a variety of locally grown produce. The ongoing economic challenges have spurred a shift towards self-sufficiency, prompting consumers to embrace farmers' markets and community-supported agriculture initiatives. Additionally, cultural traditions emphasize fresh, seasonal ingredients, fostering a preference for local over imported goods. Regulatory support for organic farming practices further enhances the appeal of sustainable options, shaping consumer behavior toward health-conscious choices.

Underlying macroeconomic factors: The Vegetables Market in Lebanon is significantly influenced by macroeconomic factors such as inflation rates, currency fluctuations, and national agricultural policies. Ongoing economic instability impacts purchasing power, leading consumers to prioritize affordability, which can shift demand toward locally sourced produce. Exchange rate volatility also affects import prices, making local vegetables more appealing. Furthermore, government initiatives aimed at boosting agricultural productivity and sustainability, coupled with international aid focused on food security, contribute to market resilience. Global trends towards organic and sustainable farming practices resonate with local consumers, enhancing the market's growth potential.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.