Confectionery & Snacks - Lebanon

Lebanon

Highlights

Revenue in the Confectionery & Snacks market amounts to US$398.70m in 2024. The market is expected to grow annually by 6.02% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$135bn in 2024).
In relation to total population figures, per person revenues of US$76.39 are generated in 2024.
In the Confectionery & Snacks market, volume is expected to amount to 67.39m kg by 2029. The Confectionery & Snacks market is expected to show a volume growth of 3.7% in 2025.0.
The average volume per person in the Confectionery & Snacks market is expected to amount to 11.2kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

In Lebanon, the Confectionery and Snack Food market has seen moderate growth due to factors such as changing consumer preferences, increasing competition, and economic challenges. Despite these challenges, the market is expected to continue growing as companies innovate and introduce healthier options to meet the growing health consciousness among consumers. However, the subdued growth rate can also be attributed to the high cost of raw materials and packaging, as well as the impact of the COVID-19 pandemic on consumer spending.

Customer preferences: With the rise of health consciousness in Lebanon, consumers are increasingly turning to healthier snacking options such as plant-based snacks and organic confectionery. This trend is driven by a growing awareness of the health benefits of these products and a desire for more natural and sustainable choices. Additionally, there has been a shift towards convenient and on-the-go snacking options, as busy lifestyles and a growing working population drive the demand for portable and easy-to-consume snacks.

Trends in the market: In Lebanon, the Confectionery & Snacks Market within The Food market is seeing a rise in demand for healthier options, as consumers become more health-conscious. This trend is being driven by the increasing prevalence of lifestyle diseases and a growing focus on wellness. As a result, there is a shift towards using natural ingredients, reducing sugar and salt content, and incorporating functional ingredients. This trajectory is significant for industry stakeholders as it presents opportunities for innovation and product differentiation. However, it also poses challenges in terms of reformulating products and managing costs. Additionally, with the rise of e-commerce and online shopping, there is a potential for online platforms to disrupt traditional distribution channels in the market.

Local special circumstances: In Lebanon, the Confectionery & Snacks Market within The Food market is heavily influenced by the country's diverse cultural and religious demographics. With a significant Muslim population, there is a demand for halal-certified snacks and confectioneries. Additionally, Lebanon's location in the Middle East also plays a role in the market, with a preference for traditional Middle Eastern snacks like baklava and Turkish delight. The country's regulatory environment also affects the market, with strict regulations on labeling and ingredients, as well as import restrictions on certain products. These unique factors contribute to the dynamics of the Confectionery & Snacks Market in Lebanon.

Underlying macroeconomic factors: The Confectionery & Snacks Market within The Food market in Lebanon is heavily influenced by macroeconomic factors such as consumer spending power, economic stability, and government policies. With the country's economic growth and increasing disposable income, consumers are more inclined towards indulging in sweet and savory snacks, driving the market demand. Additionally, the government's initiatives to promote local industries and investments in food processing and packaging technologies are further boosting the growth of the confectionery and snacks market in Lebanon. However, challenges such as inflation and political instability can hinder market growth in the country.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.