Alcoholic Drinks - Lebanon

The Alcoholic Drinks market in Lebanon has been experiencing significant growth in recent years.

Customer preferences: Lebanese consumers have shown a growing interest in alcoholic beverages, particularly in the premium and craft segments. This can be attributed to the increasing disposable income and changing consumer preferences towards higher quality products. Additionally, there is a growing trend of socializing and dining out, which has led to an increased demand for alcoholic drinks in restaurants and bars.

Trends in the market: One of the key trends in the Lebanese alcoholic drinks market is the rising popularity of locally produced craft beers and spirits. Consumers are increasingly seeking unique and artisanal products, which has led to the emergence of several craft breweries and distilleries in the country. This trend is driven by a desire for authenticity and the support of local businesses. Another trend in the market is the growing demand for wine. Lebanon has a long history of wine production, and Lebanese wines are gaining recognition both domestically and internationally. The country's unique climate and terroir make it well-suited for wine production, and local winemakers have been able to produce high-quality wines that cater to a variety of tastes and preferences.

Local special circumstances: Lebanon's cultural and religious diversity has a significant impact on the alcoholic drinks market. While the country has a predominantly Muslim population, there is a sizeable Christian minority that consumes alcohol. This has created a market for both non-alcoholic and alcoholic beverages, with different products catering to the preferences of different religious and cultural groups. Furthermore, Lebanon has a vibrant nightlife scene, particularly in cities like Beirut. This has contributed to the growth of the alcoholic drinks market, as consumers seek out new and exciting experiences in bars and clubs. The country's reputation as a tourist destination also plays a role in the market's development, as tourists often seek to explore the local food and beverage scene, including alcoholic drinks.

Underlying macroeconomic factors: Lebanon's economic stability and growth have also contributed to the development of the alcoholic drinks market. The country has a relatively high GDP per capita compared to other countries in the region, which has increased disposable income and purchasing power. Additionally, the government has implemented policies to promote the growth of the tourism sector, which has had a positive impact on the hospitality industry and the demand for alcoholic drinks. In conclusion, the Alcoholic Drinks market in Lebanon is experiencing growth due to changing consumer preferences, including a growing interest in premium and craft beverages. The market is also influenced by local special circumstances, such as religious and cultural diversity, as well as the vibrant nightlife scene and tourism industry. The country's economic stability and government policies supporting the hospitality sector have also contributed to the market's development.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.