Pet Food - Lebanon

Lebanon

Revenue in the Pet Food market amounts to US$44.63m in 2024. The market is expected to grow annually by 9.97% (CAGR 2024-2029).
In global comparison, most revenue is generated in the United States (US$59,740m in 2024).
In relation to total population figures, per person revenues of US$8.55 are generated in 2024.
In the Pet Food market, volume is expected to amount to 33.36m kg by 2029. The Pet Food market is expected to show a volume growth of 5.3% in 2025.
The average volume per person in the Pet Food market is expected to amount to 5.1kg in 2024.

Key regions: Russia, Spain, Philippines, United Kingdom, India

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Analyst Opinion

The Pet Food Market in Lebanon is seeing mild growth due to factors such as growing pet ownership and increasing health consciousness among pet owners. Online pet food services are also contributing to the market's growth.

Customer preferences: As pet ownership continues to rise in Lebanon, there has been a noticeable shift towards more health-conscious and quality-focused pet owners. This has led to an increase in demand for premium and all-natural pet food options, as well as a growing interest in alternative diets such as raw and grain-free. Additionally, with the rise of social media, pet owners are increasingly seeking out personalized and aesthetically pleasing options for their furry companions, leading to a surge in demand for artisanal and locally-made pet food products. This shift towards more mindful and personalized pet food choices reflects the growing trend of humanization of pets and the desire to provide the best possible care for them.

Trends in the market: In Lebanon, the Pet Food Market has seen a significant increase in the demand for organic and natural pet food products. This trend is driven by the growing awareness of pet owners about the potential health benefits of these products. In addition, there has been a rise in online sales of pet food, as more consumers prefer the convenience and safety of online shopping. These trends are expected to continue in the coming years, with potential implications for industry stakeholders such as pet food manufacturers and online retailers.

Local special circumstances: In Lebanon, the Pet Food market is influenced by the country's strong agricultural sector, which provides a steady supply of locally sourced ingredients. This has led to a market dominated by natural and organic pet food products. Additionally, the cultural significance of pets in Lebanese society has resulted in a strong demand for premium pet food options. Furthermore, strict regulations on imported pet food products have created a favorable environment for local pet food manufacturers. These factors contribute to the unique dynamics of the Pet Food market in Lebanon, setting it apart from other markets in the Food industry.

Underlying macroeconomic factors: The Pet Food Market within The Food market in Lebanon is heavily influenced by macroeconomic factors such as consumer spending, import and export policies, and overall economic stability. The country's recent political and economic challenges have impacted consumer confidence and purchasing power, leading to a decrease in pet food sales. However, the rising trend of pet ownership and increasing awareness about pet health and nutrition are expected to drive market growth. Additionally, the government's efforts to improve trade relations and diversify the economy are creating opportunities for international pet food companies to enter the market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.