OTC Pharmaceuticals - Lebanon

Lebanon

Revenue in the OTC Pharmaceuticals market amounts to US$165.80m in 2024. The market is expected to grow annually by -0.72% (CAGR 2024-2029).
The market's largest segment is the segment Other OTC Pharmaceuticals with a market volume of US$74.47m in 2024.
In global comparison, most revenue is generated in the United States (US$41,240m in 2024).
In relation to total population figures, per person revenues of US$31.76 are generated in 2024.
In the OTC Pharmaceuticals market, 0.5% of total revenue will be generated through online sales by 2024.

Key regions: Worldwide, India, Philippines, United States, Europe

Definition:
The Over-the-Counter Pharmaceuticals market includes non-prescription medications, treatments, and healthcare products that are available directly to consumers without a prescription from a licensed healthcare professional. It includes both products which are exclusively sold in pharmacies and products which can be purchased elsewhere such as supermarkets, and online retailers. Sales by hospitals are not included.

Structure:
The market is subdivided into Analgesics, Cold and Cough Remedies, Digestives and Intestinal Remedies, Skin Treatment, Vitamins and Minerals, Hand Sanitizer, Eye care, Sleep aids, Wound care, and Other OTC Pharmaceuticals. The Analgesics market covers non-prescription pain-relief medications which help to relief aches, pains and fevers. Cold & Cough market covers non-prescription remedies aimed at relieving nasal congestion, coughing, sore throat, and related cold discomforts. The Digestives and Intestinal Remedies market encompasses non-prescription products designed to alleviate symptoms related to digestive discomfort and intestinal issues. The Skin Treatment market includes non-prescription medications formulated to address various dermatological concerns such as acne, eczema and dryness. The Vitamins and Minerals market comprises non-prescription dietary supplements containing essential nutrients such as vitamins and minerals. The Hand sanitizer market covers sanitizing products which are applied on hands to effectively reduce the presence of bacteria and viruses. The Eye Care market covers non-prescription products to address common eye-related discomforts such as dryness, irritation or redness. The Sleep Aids market covers non-prescription products designed to promote relaxation, alleviate insomnia, and improve sleep quality. The Wound Care market includes non-prescription products designed to facilitate wound healing and prevent infection.

Additional information:
OTC Pharmaceuticals comprises revenues, average revenue per capita. Sales channels show online and offline revenue. Revenues include VAT. The market only displays B2C revenues, hence B2B and B2G revenues are not included.
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Analyst Opinion

The OTC Pharmaceuticals market in Lebanon has been experiencing steady growth in recent years, driven by various factors such as changing customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in the OTC Pharmaceuticals market in Lebanon have been shifting towards self-medication and convenience.

Consumers are increasingly seeking over-the-counter products that can help them manage common health conditions without the need for a prescription. This preference for self-care and convenience is driving the demand for OTC Pharmaceuticals in the country. Trends in the market are also contributing to the growth of the OTC Pharmaceuticals market in Lebanon.

One notable trend is the increasing availability of OTC products in pharmacies and supermarkets. This expansion of distribution channels has made it easier for consumers to access OTC medications, leading to higher sales and market growth. Another trend in the market is the growing popularity of natural and herbal remedies.

Lebanese consumers are showing a preference for OTC products that are perceived to be more natural and have fewer side effects. This trend is driving the development of a wide range of herbal and natural OTC Pharmaceuticals in the market. Local special circumstances also play a role in the development of the OTC Pharmaceuticals market in Lebanon.

The country has a well-established healthcare system, with a high level of accessibility to pharmacies and healthcare services. This infrastructure supports the growth of the OTC Pharmaceuticals market by providing consumers with easy access to these products. Underlying macroeconomic factors further contribute to the growth of the OTC Pharmaceuticals market in Lebanon.

The country has a relatively stable economy and a growing middle class, which has led to increased disposable income and higher healthcare spending. As a result, consumers are more willing to spend on OTC medications to manage their health conditions. In conclusion, the OTC Pharmaceuticals market in Lebanon is developing due to changing customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors.

The shift towards self-medication and convenience, the availability of OTC products in various distribution channels, the preference for natural and herbal remedies, the accessibility of pharmacies and healthcare services, and the stable economy with increasing disposable income all contribute to the growth of the market.

Methodology

Data coverage:

Data encompasses B2C spend. Figures are based on the OTC Pharmaceuticals market values, representing revenues generated by both product sales which take place exclusively in pharmacies and products which can be purchased elsewhere. Sales by hospitals are not included.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use data from national statistical offices, international institutions, trade associations, and self-medication associations. Next, we use relevant key market indicators and data from country-specific associations, such as consumer healthcare spending, out-of-pocket healthcare expenditure, health system accessibilities, and GDP. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods.

Additional notes:

Data is modeled in US$ using current exchange rates. The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. Whereas this market covers only OTC drugs, the Statista Pharmaceuticals market covers both OTC and prescription drugs.