Key regions: India, South Korea, United Kingdom, United States, Spain
The Pasta Market in Lebanon is witnessing subdued growth due to factors such as high competition, limited consumer awareness, and low disposable income. Despite this, the market is expected to experience moderate growth driven by increasing demand for convenient and healthy food options.
Customer preferences: The pasta market in Lebanon has witnessed a growing demand for healthier and gluten-free options, driven by the rising health consciousness among consumers. Additionally, the increasing popularity of vegetarian and vegan diets has also led to a surge in demand for plant-based pasta products. This trend is further fueled by the growing number of individuals with food allergies and intolerances, who are seeking alternative options for traditional wheat-based pasta.
Trends in the market: In Lebanon, the Pasta Market within the Bread & Cereal Products Market is experiencing a surge in demand for gluten-free and organic pasta options. This trend is driven by a growing health consciousness among consumers, as well as a rise in food intolerances and allergies. As a result, there has been an increase in the availability of specialty pasta products in supermarkets and health food stores. This trend is expected to continue, with the potential for new market entrants and innovative product offerings catering to the niche market. Additionally, there is a shift towards online grocery shopping, providing opportunities for e-commerce platforms and food delivery services to capitalize on this trend.
Local special circumstances: In Lebanon, the Pasta market is heavily influenced by the country's rich culinary traditions and cultural heritage. Local staples like kibbeh and tabbouleh have paved the way for a unique variety of pasta dishes, incorporating Middle Eastern flavors and ingredients. Additionally, the country's proximity to Italy has also played a significant role in shaping the pasta market, with imported Italian products being highly sought after by consumers. Furthermore, the government's efforts to promote the local food industry and support small-scale producers have also contributed to the growth of the pasta market in Lebanon.
Underlying macroeconomic factors: The growth of the Pasta Market within the Bread & Cereal Products Market is also influenced by macroeconomic factors such as consumer preferences, trade policies, and economic stability. Countries with a strong demand for pasta and favorable trade agreements are experiencing higher market growth compared to regions with trade barriers and economic instability. Additionally, the increasing global demand for convenience foods and the expansion of international food chains are driving the growth of the Pasta Market in Lebanon.
Data coverage:
The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).Modeling approach:
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.
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