Non-Alcoholic Drinks - Lebanon

The Non-Alcoholic Drinks market in Lebanon has been experiencing significant growth in recent years. Customer preferences have shifted towards healthier beverage options, driving the demand for non-alcoholic drinks. Additionally, local special circumstances and underlying macroeconomic factors have contributed to the development of the market.

Customer preferences: Lebanese consumers have become more health-conscious, leading to a growing demand for non-alcoholic drinks. The increasing awareness of the negative health effects of sugary beverages has prompted consumers to seek healthier alternatives. Non-alcoholic drinks such as herbal teas, natural juices, and flavored water have gained popularity as they are perceived as healthier options. Furthermore, the convenience of ready-to-drink beverages has also contributed to their rising popularity among busy consumers.

Trends in the market: One of the key trends in the Non-Alcoholic Drinks market in Lebanon is the rise of functional beverages. Functional beverages are drinks that offer additional health benefits beyond basic hydration. These beverages often contain added vitamins, minerals, or botanical extracts that target specific health concerns. In Lebanon, functional beverages such as energy drinks, sports drinks, and probiotic drinks have gained traction among health-conscious consumers. The demand for functional beverages is driven by the desire for improved physical performance, increased energy levels, and overall well-being. Another trend in the market is the growing popularity of locally sourced and organic ingredients. Lebanese consumers value products that are made with natural and sustainable ingredients. This trend aligns with the global movement towards clean labels and transparent sourcing. Non-alcoholic drinks that emphasize their use of locally sourced or organic ingredients have a competitive advantage in the market. This trend is also driven by the desire to support local producers and reduce the carbon footprint associated with imported ingredients.

Local special circumstances: Lebanon's diverse culinary culture and rich heritage of herbal remedies have influenced the Non-Alcoholic Drinks market. Traditional Lebanese beverages such as "sherbet" (a sweet syrup made from fruits or flowers) and "jallab" (a drink made from grape molasses, dates, and rose water) have been revived and reimagined to cater to modern tastes. These traditional beverages offer unique flavor profiles and are often enjoyed during festive occasions or as refreshing drinks during hot summer months. The revival of traditional Lebanese beverages has created a niche market within the Non-Alcoholic Drinks industry.

Underlying macroeconomic factors: Lebanon's growing middle class and increasing disposable income have contributed to the development of the Non-Alcoholic Drinks market. As consumers have more purchasing power, they are able to afford premium and healthier beverage options. Additionally, the tourism industry plays a significant role in driving the demand for non-alcoholic drinks. Lebanon is known for its hospitality and culinary offerings, attracting tourists from around the world. Non-alcoholic drinks are an essential part of the dining experience in Lebanon, and the demand from both domestic and international tourists further fuels the market's growth. In conclusion, the Non-Alcoholic Drinks market in Lebanon is experiencing growth due to shifting customer preferences towards healthier options, the rise of functional beverages, the popularity of locally sourced and organic ingredients, the influence of traditional Lebanese beverages, and the country's growing middle class and tourism industry. These factors have created a favorable environment for the development of the market in Lebanon.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.