Fresh Meat - Lebanon | Statista Market Forecast

Revenue in the Fresh Meat market amounts to US$620.20m in 2024. The market is expected to grow annually by 11.28% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$261bn in 2024).
In relation to total population figures, per person revenues of US$118.80 are generated in 2024.
In the Fresh Meat market, volume is expected to amount to 108.50m kg by 2029. The Fresh Meat market is expected to show a volume growth of 8.7% in 2025.0.
The average volume per person in the Fresh Meat market is expected to amount to 16.1kg in 2024.

Definition:

The Fresh Meat market covers all types of meat that has not been cooked, heated, or processed in any way other than boning, cutting, comminuting, or freezing. Fresh, chilled, or frozen meat from both domestic and wild animals are included in the market. The market consists of five different categories: beef & veal, pork, poultry mutton & goat, and other fresh meat, such as rabbits, buffaloes, and horses.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Fresh and frozen beef & veal
Fresh and frozen pork
Fresh and frozen poultry
Fresh and frozen mutton & goat
Fresh and frozen other meat

Processed meat
Meat-based ready-to-eat meals
Out-of-home consumption

The Fresh Meat Market in Lebanon has been experiencing mild growth, influenced by factors such as increasing consumer preference for fresh meat, growing health consciousness, and the convenience of online purchasing options. Sub-markets such as Beef & Veal, Pork, Poultry, Mutton & Goat, and Other Fresh Meat all contribute to this moderate growth rate.

Customer preferences: As consumer awareness around sustainable and ethical food production continues to grow, there is a noticeable shift towards locally sourced and organic meat in Lebanon's Fresh Meat Market. This trend is driven by a desire for transparency and supporting local farmers, as well as concerns over the environmental and health impacts of mass-produced meat. Additionally, there has been an increase in demand for plant-based meat alternatives, catering to the rising number of vegetarians and flexitarians in the country.

Trends in the market: In Lebanon, the Fresh Meat Market of the Meat Market within The Food market is experiencing a rise in demand for organic and locally sourced meat products. This trend is driven by consumer preferences for healthier and more sustainable options. Additionally, there is an increase in online meat delivery services, providing convenience for consumers. These trends are expected to continue, with potential implications for industry stakeholders including the need for strict quality control measures and investments in technology to meet the growing demand for online services.

Local special circumstances: In Lebanon, the fresh meat market is heavily influenced by the country's diverse cultural and religious backgrounds. With a large Muslim population, there is a high demand for halal meat, leading to the growth of specialized halal butcher shops. Additionally, the geography of Lebanon, with its coastal and mountainous regions, results in a variety of locally-sourced meats, such as seafood and mountain goat, being popular in different areas. This diversity in preferences drives the market's dynamics and offerings, making it unique from other markets.

Underlying macroeconomic factors: The Fresh Meat Market of the Meat Market within The Food market in Lebanon is influenced by various macroeconomic factors. The country's national economic health, fiscal policies, and global economic trends all impact the performance of this market. Lebanon's economy has been struggling due to political instability and regional conflicts, leading to high inflation and currency devaluation. These factors have affected consumer purchasing power and led to a decrease in demand for fresh meat products. However, government initiatives to improve food security and investments in agriculture infrastructure are expected to drive market growth. Moreover, with the rising health consciousness among consumers, there is a growing demand for organic and ethically sourced meat, creating opportunities for local producers and retailers in the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.