Processed & Frozen Vegetables - Lebanon

  • Lebanon
  • Revenue in the Processed & Frozen Vegetables market amounts to US$62.24m in 2024. The market is expected to grow annually by 11.19% (CAGR 2024-2029).
  • In global comparison, most revenue is generated in China (US$58,130m in 2024).
  • In relation to total population figures, per person revenues of US$11.93 are generated in 2024.
  • In the Processed & Frozen Vegetables market, volume is expected to amount to 31.77m kg by 2029. The Processed & Frozen Vegetables market is expected to show a volume growth of 5.6% in 2025.
  • The average volume per person in the Processed & Frozen Vegetables market is expected to amount to 4.6kg in 2024.

Key regions: China, Canada, Russia, India, Japan

 
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Analyst Opinion

The Processed & Frozen Vegetables Market in Lebanon has been experiencing mild growth, driven by factors such as increasing health consciousness among consumers and the convenience of frozen vegetable products. This growth is influenced by changing dietary habits and the demand for convenience in food preparation.

Customer preferences:
Consumers in Lebanon are increasingly opting for convenient and hassle-free food options, leading to a rise in demand for processed and frozen vegetables. This shift is driven by busy lifestyles and a desire for quick and easy meal solutions. Additionally, there is a growing preference for organic and locally-sourced frozen vegetables, reflecting a focus on sustainability and healthy eating. As a result, manufacturers are exploring innovative packaging and distribution methods to cater to these changing consumer preferences.

Trends in the market:
In Lebanon, the Processed & Frozen Vegetables Market of the Vegetables Market within The Food market is seeing a rise in demand for convenient, healthy options. This trend is driven by an increasing awareness of the benefits of a plant-based diet and the desire for easy meal solutions. As a result, there has been a surge in the sales of frozen vegetables and processed vegetable products. This trend is expected to continue, with industry stakeholders focusing on expanding their product offerings and investing in innovative packaging and distribution methods to meet consumer demand. This trajectory is significant as it presents an opportunity for market growth and diversification, while also addressing health and convenience concerns. However, it also poses challenges for traditional vegetable farmers and small-scale processors who may struggle to compete with large-scale operations. As such, there is a need for industry stakeholders to collaborate and find sustainable solutions to support all players in the market.

Local special circumstances:
In Lebanon, the Processed & Frozen Vegetables Market of the Vegetables Market within The Food market is heavily influenced by the country's rich agricultural heritage. The fertile soil and Mediterranean climate provide an ideal environment for growing a wide variety of vegetables, resulting in high-quality and diverse produce. Additionally, the country's cultural preference for fresh and locally sourced food has led to a strong demand for processed and frozen vegetables, as they offer convenience without compromising on taste and nutrition. However, the market is also subject to strict government regulations and tariffs, which can impact pricing and availability of imported products.

Underlying macroeconomic factors:
The Processed & Frozen Vegetables Market of the Vegetables Market within The Food market is influenced by macroeconomic factors such as fluctuations in global food prices, government policies and regulations, and consumer spending patterns. These factors impact the production, distribution, and pricing of processed and frozen vegetables, consequently affecting the overall market performance. Countries with stable economic conditions and supportive government policies are likely to witness a higher demand for processed and frozen vegetables, while those facing economic challenges may see a decline in consumption due to lower purchasing power. Moreover, changing dietary habits and increasing health consciousness among consumers are also driving the demand for processed and frozen vegetables, as these products are perceived as convenient and healthy options.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Overview

  • Revenue
  • Volume
  • Price
  • Sales Channels
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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