Meat - Lebanon

Lebanon

Revenue in the Meat market amounts to US$934.20m in 2024. The market is expected to grow annually by 10.37% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (US$273bn in 2024).
In relation to total population figures, per person revenues of US$179.00 are generated in 2024.
In the Meat market, volume is expected to amount to 157.90m kg by 2029. The Meat market is expected to show a volume growth of 7.1% in 2025.
The average volume per person in the Meat market is expected to amount to 24.4kg in 2024.

Key regions: Russia, China, Spain, Canada, United Kingdom

Market

Region

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Currency

Analyst Opinion

The Meat Market in Lebanon is experiencing mild growth, influenced by factors such as consumer preference for fresh and healthy food options, growing health consciousness, and the convenience of pre-packaged meat substitutes. The sub-markets of Fresh Meat, Processed Meat, and Meat Substitutes are also contributing to the overall market growth. However, challenges such as price fluctuations and supply chain disruptions may impact the market's growth rate in the future.

Customer preferences: Consumers in Lebanon are becoming more health-conscious, leading to a growing demand for organic and grass-fed meat products. This trend is driven by cultural norms promoting a natural and sustainable lifestyle, as well as concerns over the use of antibiotics and hormones in conventional meat production. Additionally, the rise of flexitarian and plant-based diets among younger generations is also impacting the meat market, with an increasing demand for alternative protein sources such as tofu and plant-based meat substitutes. These shifting consumer preferences are also fueling the growth of specialty meat shops and butchers that offer a wider range of high-quality and ethically-sourced meat products.

Trends in the market: In Lebanon, the Meat Market within The Food market is witnessing a rise in demand for plant-based meat alternatives. This trend is in line with the global shift towards healthier and more sustainable diets. In addition, there is a growing awareness about animal welfare among consumers, leading to a rise in demand for ethically-sourced meat. These trends are significant as they reflect a shift in consumer preferences and present opportunities for industry stakeholders to adapt and diversify their product offerings. However, it also poses challenges for traditional meat producers who may need to adapt their practices to cater to this evolving market. Overall, the trajectory of these trends indicates a shift towards a more conscious and sustainable food market in Lebanon.

Local special circumstances: In Lebanon, the Meat Market within The Food market is heavily influenced by cultural and religious factors. With a large Muslim population, the demand for halal meat is high and drives the market. Additionally, the country's history of conflict and instability has led to a preference for locally-sourced and organic meat products. This has also resulted in strict government regulations and inspections to ensure the quality of meat. Furthermore, Lebanon's geographic location as a Mediterranean country has influenced the types of meat consumed, with a focus on lamb and poultry. These unique factors shape the dynamics of the Meat Market in Lebanon and differentiate it from other markets.

Underlying macroeconomic factors: The Meat Market within The Food market in Lebanon is influenced by several macroeconomic factors. One key factor is the country's economic health, which has been impacted by the ongoing political and social unrest. This has resulted in fluctuations in consumer spending and a decrease in foreign investment, which has affected the overall performance of the market. Additionally, global economic trends, such as changes in consumer preferences and rising food prices, also play a role in shaping the Meat Market in Lebanon. Another important factor is the country's fiscal policies, which can either support or hinder the growth of the market. For instance, changes in taxation and trade policies can significantly impact the cost of raw materials and imported products, ultimately affecting the market's competitiveness. Therefore, it is crucial to closely monitor these macroeconomic factors to make informed business decisions and ensure the sustainable growth of the Meat Market in Lebanon.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.