Meat Substitutes - Eastern Europe

Eastern Europe

Highlights

Revenue in the Meat Substitutes market amounts to US$806.00m in 2024. The market is expected to grow annually by 7.90% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$2bn in 2024).
In relation to total population figures, per person revenues of US$3.39 are generated in 2024.
In the Meat Substitutes market, volume is expected to amount to 64.62m kg by 2029. The Meat Substitutes market is expected to show a volume growth of 3.3% in 2025.0.
The average volume per person in the Meat Substitutes market is expected to amount to 0.2kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Meat Substitutes Market in Eastern Europe is experiencing subdued growth due to factors such as increasing health consciousness among consumers and convenience of online services, despite being a part of the thriving Meat and Food Markets.

Customer preferences: As consumers in Eastern Europe become more health-conscious, there has been a notable increase in demand for plant-based and meat substitute products. This trend is driven by a growing awareness of the health and environmental benefits of reducing meat consumption. Additionally, the rise of vegetarian and vegan diets among younger demographics has also contributed to the growth of the Meat Substitutes Market within The Food market. This shift towards plant-based alternatives is expected to continue as consumers prioritize sustainability and ethical considerations in their food choices.

Trends in the market: In Eastern Europe, the Meat Substitutes Market within the Meat Market is experiencing a surge in demand due to increasing health consciousness and environmental concerns. This trend is expected to continue as consumers are seeking healthier and more sustainable protein options. Additionally, there is a growing trend of incorporating plant-based substitutes into traditional meat dishes, further driving the market growth. This presents significant opportunities for industry stakeholders to capitalize on, by developing innovative and high-quality products to meet the evolving consumer preferences. Moreover, the increasing availability of meat substitutes in supermarkets and online platforms is making it easier for consumers to access these products, further fueling the market growth.

Local special circumstances: In Eastern Europe, the Meat Substitutes Market within The Food market is influenced by a variety of factors, including the region's history of meat consumption, cultural preferences and regulations. In countries like Poland and Czech Republic, where meat plays a significant role in traditional cuisine, the market for plant-based meat alternatives is still in its early stages. However, in countries like Hungary and Romania, where there is a growing trend towards vegetarian and vegan diets, the demand for meat substitutes is increasing. Additionally, government initiatives promoting sustainable and healthy food choices are also driving the growth of the market in this region.

Underlying macroeconomic factors: The Meat Substitutes Market of the Meat Market within The Food market is also affected by macroeconomic factors such as global economic trends, national economic health, fiscal policies, and other financial indicators. In Eastern Europe, for example, the increasing demand for plant-based products is driven by a growing awareness of the health and environmental benefits of reducing meat consumption. Additionally, the region's economic growth and rising disposable income levels are fueling the demand for premium meat substitutes. However, the market is also affected by challenges such as limited consumer awareness and affordability in some countries, as well as the impact of currency fluctuations on the cost of imported ingredients.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.