Non-Alcoholic Drinks - Eastern Europe

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Non-Alcoholic Drinks market amounts to US$19.54bn in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$3.76bn in 2024.
Revenue, combined amounts to US$23.29bn in 2024.
The revenue, at home is expected to grow annually by 2.41% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated United States (US$216bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$82.13 are generated in 2024.
In the Non-Alcoholic Drinks market, volume, at home is expected to amount to 32.46bn L by 2024.
Volume, out-of-home is expected to amount to 1.15bn L in 2024.
Volume, combined is expected to amount to 33.61bn L in 2024.
The Non-Alcoholic Drinks market is expected to show a volume growth, at home of -2.2% in 2025.0.
The average volume per person, at home in the Non-Alcoholic Drinks market is expected to amount to 136.50L in 2024.

Definition:

The Non-Alcoholic Drinks market includes all beverages without alcohol. The beverages combined in this market are also often called liquid refreshment beverages (LRB). Not included are Hot Drinks, powdered drink mixes, and syrups.

Structure:

The Non-Alcoholic Drinks market consists of 4 markets:

Bottled Water includes carbonated and non-carbonated water which is sold in bottles or via water dispensers.
Soft Drinks covers water-based Non-Alcoholic Drinks, this market consists of Carbonated Soft Drinks, Non-Carbonated Soft Drinks, and Energy & Sports Drinks.
The Juices market consists of all types of bottled fruit and vegetable juices which contain 100% fruit and/or vegetable juice. The juices market is divided into Orange Juice, Apple Juice, Grapefruit Juice, Pineapple Juice, Grape Juice, and Other Juice, Juice Mixtures & Smoothies.
The Ready-to-Drink (RTD) Coffee & Tea market includes packaged coffee and tea beverages in liquid form, ready for consumption. This market is further split into Ready-to-Drink (RTD) Coffee and Ready-to-Drink (RTD) Tea.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Key players include The Coca-Cola Company, PepsiCo, Red Bull, Danone, and Keurig Dr Pepper.

Mineral Water
Soft Drinks
Fruit and vegetable juice

Hot Drinks
Powdered drink mixes and syrups (e.g. Post-Mix Drinks)

The Non-Alcoholic Drinks market in Eastern Europe has been experiencing significant growth in recent years. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors have all contributed to this development. Customer preferences in Eastern Europe have shifted towards healthier beverage options, leading to an increased demand for non-alcoholic drinks. Consumers are becoming more health-conscious and are actively seeking out beverages that are low in sugar, free from artificial additives, and made from natural ingredients. This has created a growing market for non-alcoholic drinks that cater to these preferences, such as herbal teas, natural fruit juices, and functional beverages. Trends in the market have also played a role in the growth of the Non-Alcoholic Drinks market in Eastern Europe. The rise of e-commerce and online shopping platforms has made it easier for consumers to access a wide variety of non-alcoholic drinks from different countries and regions. This has led to an increase in the availability and diversity of non-alcoholic drinks in the market, providing consumers with more choices and options. Local special circumstances in Eastern Europe have further contributed to the development of the Non-Alcoholic Drinks market. Eastern European countries have a rich tradition of herbal tea consumption, which has been passed down through generations. This cultural preference for herbal teas has created a strong market for non-alcoholic drinks in the region. Additionally, Eastern European countries have a long history of fruit cultivation, resulting in a wide variety of natural fruit juices being available in the market. Underlying macroeconomic factors have also played a role in the growth of the Non-Alcoholic Drinks market in Eastern Europe. The region has experienced stable economic growth in recent years, leading to an increase in disposable income and consumer spending power. This has allowed consumers to afford higher-quality non-alcoholic drinks and has contributed to the overall growth of the market. In conclusion, the Non-Alcoholic Drinks market in Eastern Europe has been developing due to customer preferences for healthier beverage options, trends in the market such as the rise of e-commerce, local special circumstances such as the cultural preference for herbal teas and the availability of natural fruit juices, and underlying macroeconomic factors such as stable economic growth. This growth is expected to continue as consumer demand for non-alcoholic drinks continues to increase in the region.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

The non-alcoholic beverages industry encompasses liquid refreshment beverages (LRB) such as bottled water, carbonated soft drinks, energy drinks, fruit beverages, ready-to-drink coffee and tea, sports beverages and value-added water. Globally, bottled water is the leading liquid refreshment beverage category, registering more than 76 billion cases in volume sales. Carbonated soft drinks followed in second with a sales volume exceeding 36 billion cases.