Bread - Eastern Europe

Eastern Europe

Highlights

Revenue in the Bread market amounts to US$21.32bn in 2024. The market is expected to grow annually by 6.48% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$80bn in 2024).
In relation to total population figures, per person revenues of US$89.61 are generated in 2024.
In the Bread market, volume is expected to amount to 10.12bn kg by 2029. The Bread market is expected to show a volume growth of 2.4% in 2025.0.
The average volume per person in the Bread market is expected to amount to 38.3kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Bread & Cereal Products Market in Eastern Europe is experiencing minimal growth, influenced by factors such as increasing health consciousness and the convenience of online services. This has led to a rise in the demand for digital technologies in The Food market, specifically in the Bread segment.

Customer preferences: Consumers in Eastern Europe are increasingly seeking healthier bread options, such as whole grain and gluten-free varieties, as they become more health-conscious. This trend is driven by a growing awareness of the benefits of a balanced diet and the impact of processed foods on overall health. Additionally, there is a rising demand for artisanal and locally-sourced bread, as consumers prioritize supporting local businesses and sustainable food practices. This shift towards healthier and more sustainable bread choices reflects a broader trend towards wellness and conscious consumerism in the region.

Trends in the market: In Eastern Europe, the Bread Market of the Bread & Cereal Products Market within The Food market is experiencing a rise in demand for artisanal and organic breads, as consumers become more health-conscious and seek out higher quality products. This trend is expected to continue, with an increasing number of bakeries and supermarkets offering a wider variety of specialty breads. Additionally, there is a growing trend of using e-commerce platforms for bread purchases, providing consumers with convenient and contactless options. These developments have significant implications for industry stakeholders, as they must adapt to changing consumer preferences and invest in technology to meet the demand for online sales.

Local special circumstances: In Eastern Europe, the Bread Market is heavily influenced by the region's rich history and diverse cultural traditions. For example, countries like Poland and Russia have a strong preference for sourdough bread, while in Hungary, traditional sweet breads are popular. Additionally, regulations on bread production vary across the region, affecting the types of grains and ingredients used. These factors contribute to unique market dynamics, with a wide range of bread products and consumer preferences.

Underlying macroeconomic factors: The Bread Market of the Bread & Cereal Products Market within The Food market is heavily influenced by macroeconomic factors such as consumer purchasing power, inflation rates, and GDP growth. In Eastern Europe, the bread market is primarily driven by the increasing demand for convenience foods and the rise in per capita income. Moreover, government initiatives to promote healthy eating habits and the growing trend of organic and gluten-free bread products are also stimulating market growth. However, economic downturns and currency fluctuations in the region can negatively impact consumer spending and hamper market growth.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.