Baby Milk & Infant Formula - Eastern Europe

Eastern Europe

Highlights

Revenue in the Baby Milk & Infant Formula market amounts to US$2.91bn in 2024. The market is expected to grow annually by 6.40% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$17bn in 2024).
In relation to total population figures, per person revenues of US$12.22 are generated in 2024.
In the Baby Milk & Infant Formula market, volume is expected to amount to 208.50m kg by 2029. The Baby Milk & Infant Formula market is expected to show a volume growth of 5.0% in 2025.0.
The average volume per person in the Baby Milk & Infant Formula market is expected to amount to 0.7kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Baby Milk & Infant Formula market in Eastern Europe is experiencing minimal growth, impacted by factors such as declining birth rates and increasing regulations on marketing and labeling. This market is influenced by changing consumer preferences and the rise of alternative options such as breastfeeding. Despite this slow growth rate, the convenience and nutrition offered by these products continue to drive demand in the region.

Customer preferences: In Eastern Europe, there has been a growing demand for organic and natural baby milk and infant formula products, driven by increasing health consciousness among parents. This trend is also reflected in the rising popularity of locally-sourced ingredients and traditional recipes in baby food. Additionally, there has been a shift towards personalized nutrition for infants, with parents seeking products that cater to specific dietary restrictions or allergies. This trend is further supported by the growing availability of online shopping platforms, making it easier for parents to access specialized and niche products for their babies.

Trends in the market: In Eastern Europe, the Baby Milk & Infant Formula Market within the Baby Food Market is seeing a rise in demand for organic and natural products. This trend is driven by increasing consumer awareness and concerns about the nutritional content and safety of traditional baby formula. As a result, manufacturers are investing in innovative formulations and marketing strategies to cater to this demand. This trend is expected to continue, as parents become more health-conscious and seek out healthier options for their infants. The implications of this trend include potential growth opportunities for companies that offer organic and natural baby formula, as well as increased competition in the market. Additionally, this trend aligns with the overall global shift towards healthier and more sustainable food options, which could have long-term implications for the entire food industry.

Local special circumstances: In Eastern Europe, the Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is heavily influenced by cultural preferences for natural and organic products. This has led to a rise in demand for locally sourced and certified organic baby formula. Additionally, strict regulations on food safety and labeling have created a competitive landscape for international brands. In countries like Russia and Poland, the market is also affected by the growing middle class, who are willing to pay premium prices for high-quality products for their infants.

Underlying macroeconomic factors: The Baby Milk & Infant Formula Market within the Baby Food Market of Eastern Europe is heavily influenced by macroeconomic factors such as national economic health, government fiscal policies, and global economic trends. Countries with stable economic growth and strong investments in healthcare infrastructure are experiencing higher demand for baby milk and infant formula products. In contrast, regions with economic challenges and limited healthcare funding are seeing slower market growth. Additionally, the increasing birth rates and rising disposable incomes in Eastern Europe are contributing to the growing demand for baby milk and infant formula products in the region.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.