Pasta - Eastern Europe

Eastern Europe

Highlights

Revenue in the Pasta market amounts to US$3.62bn in 2024. The market is expected to grow annually by 6.67% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$28bn in 2024).
In relation to total population figures, per person revenues of US$15.22 are generated in 2024.
In the Pasta market, volume is expected to amount to 1.59bn kg by 2029. The Pasta market is expected to show a volume growth of 1.9% in 2025.0.
The average volume per person in the Pasta market is expected to amount to 6.0kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Pasta market in Eastern Europe is experiencing minimal growth due to various factors such as high competition, changing consumer preferences, and economic slowdown. Despite the convenience offered by online services, the growth rate has been impacted by declining health awareness and the availability of alternative food options.

Customer preferences: Consumer demand for healthier and more convenient food options has led to a rise in popularity of plant-based pasta alternatives in Eastern Europe. This trend is driven by growing awareness of the health benefits of a plant-based diet and a shift towards more sustainable and ethical food choices. Additionally, the increasing number of flexitarians and vegetarians in the region has further fueled the demand for plant-based pasta options, creating new opportunities for market players to cater to this growing segment.

Trends in the market: In Eastern Europe, the Pasta Market of the Bread & Cereal Products Market within The Food market is experiencing a surge in demand for healthier and gluten-free pasta options. This trend is driven by increasing health consciousness among consumers and the rise in celiac disease cases. In addition, there is a growing demand for convenience and ready-to-eat meals, leading to the expansion of the instant pasta segment. Industry stakeholders should focus on developing innovative and healthier pasta options to cater to this trend and capitalize on the growing demand for convenient and healthier food choices. This trend is expected to continue to shape the Pasta Market in Eastern Europe, presenting new opportunities for industry players.

Local special circumstances: In Eastern Europe, the Pasta Market within the Bread & Cereal Products Market is heavily influenced by the region's rich culinary history and cultural preferences. For instance, in Italy, pasta is a staple in traditional cuisine and is prepared in various forms and flavors. Similarly, in countries like Poland and Hungary, noodles and dumplings are popular alternatives to traditional pasta. Additionally, regulations on food imports and exports in Eastern Europe also play a significant role in shaping the Pasta Market, as trade agreements with neighboring countries impact the availability and pricing of ingredients and finished products.

Underlying macroeconomic factors: The growth of the Pasta Market in Eastern Europe is influenced by macroeconomic factors such as rising disposable incomes, changing dietary preferences, and increasing urbanization. Countries with stable economic conditions and a growing middle class are experiencing higher demand for pasta, while those facing economic challenges and high food inflation are seeing slower market growth. Additionally, government policies promoting the consumption of affordable and nutritious food, coupled with investments in food processing and distribution infrastructure, are supporting the growth of the Pasta Market in Eastern Europe.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.