DIY & Hardware Store - Eastern Europe

In Eastern Europe, the revenue in the DIY & Hardware Store market reached US$51.25bn in 2024.
It is projected to experience an annual growth rate of 2.55% (CAGR 2024-2029).
When compared to other countries worldwide, China generates the highest revenue in this market, amounting to US$785bn in 2024.
In terms of per capita revenue, each person in Eastern Europe generated US$215.50 in 2024.
In Eastern Europe, the DIY & Hardware Store market in Russia is experiencing a surge in demand for home improvement products due to increased focus on renovating existing properties.

Definition:

The DIY (Do-It-Yourself) market refers to the retail market for products used in home improvement and repair projects, such as tools, hardware, building materials, and lawn and garden products. These products are marketed to consumers who want to perform home improvement projects on their own rather than hire a professional. The DIY market provides consumers with the materials and tools they need to complete projects ranging from simple repairs to complete renovations, allowing them to save money and express their creativity in their living spaces.

Structure:

The market is divided into seven different segments:

The Paint, Wallpaper & Supplies segment includes products used for interior and exterior decoration, renovation, and protection of residential buildings.
The Tools & Machines segment consist of products used for construction, maintenance, and repair tasks.
The Hardware & Building Materials segment includes a diverse range of products that play an important role in the structure, safety, and functionality of a building.
The Lawn & Garden segment encompasses products that help homeowners and landscapers to create and maintain attractive and functional outdoor living spaces.
The Heating & Cooling segment focuses on produts that help regulate indoor temperatures, ensuring comfort, energy efficiency, and air quality in homes.
The Bathroom Hardware segment includes products designed to enhance the functionality and appearance of bathrooms.
The Floor Covering segment encompasses products that serve to protect the floor, enhance the appearance of the room, provide insulation and comfort, and can add value to a property.

Additional Information:

The market consists of revenue and average revenue per capita data. Per capita figures take into account the whole population. This market includes only B2C (business to consumer) sales. B2B (business to business) sales (e. g., hardware for coffee shops, offices, etc.) are excluded. For more information on the displayed data, click the info button on the right hand side of each box.

Tools such as power tools and hand tools
Hardware such as products related to safety and security
Lawn & Garden such as gardening tools and plant supplies
Heating & Cooling systems such as air conditioners and heaters
Bathroom fixtures such as toilets, faucets, and sinks
Floor Coverings such as parquet panels

Electrical supplies such as power inlets and extension cords
Household appliances such as refrigerators and dishwashers
Hardware services such as preventitive maintenance contracts
Professsional contruction machinery such as cement mixers
Air treatment devices such as purifiers and humidifiers

The DIY & Hardware Store Market in Eastern Europe has witnessed slow growth due to a combination of factors such as low consumer spending, economic downturns, and a shift towards online shopping. Despite this, there is potential for growth in sub-markets such as Floor Covering and Tools & Machines, driven by increasing demand for home renovation and improvement projects. However, competition from e-commerce giants and changing consumer preferences towards sustainable and eco-friendly products might impact the overall market growth.

Customer preferences: As the economy in Eastern Europe continues to grow, consumers are becoming more interested in DIY and home improvement projects. Along with this rise in DIY culture, there is also a growing demand for high-quality tools and equipment, as well as eco-friendly and sustainable products. This trend is driven by a shift in consumer preferences towards more environmentally conscious options, as well as a desire for durability and longevity in their purchases. Additionally, there is a growing trend towards online shopping for DIY supplies, with consumers looking for convenience and accessibility in their purchases. This shift towards online shopping is also influenced by the increasing use of e-commerce platforms and social media for product research and inspiration.

Trends in the market: In Eastern Europe, the DIY & Hardware Store market is experiencing a shift towards online shopping, with consumers increasingly turning to e-commerce platforms for their home improvement needs. This trend is driven by the convenience of online shopping, as well as the availability of a wider range of products and competitive pricing. Additionally, there is a growing interest in sustainable and eco-friendly products, leading to an increase in demand for environmentally friendly options in the DIY & Hardware Store market. These trends are significant for industry stakeholders as they require a greater focus on digitalization and environmentally conscious practices. As online shopping continues to gain popularity, brick-and-mortar stores may face challenges in maintaining their customer base, and thus may need to adapt their strategies to include online channels. Moreover, the demand for sustainable products presents an opportunity for businesses to cater to a growing market and align with consumer values. Overall, these trends suggest a need for innovation and adaptation in the DIY & Hardware Store market in order to remain competitive in the ever-evolving landscape.

Local special circumstances: In Eastern Europe, the DIY & Hardware Store Market is heavily influenced by the region's economic and political transition over the past few decades. With a mix of emerging and developed markets, there is a wide range of consumer preferences and purchasing power. Additionally, cultural differences and language barriers play a significant role in shaping consumer behavior. This has led to the emergence of local DIY and hardware store chains, specifically targeting the needs of their respective communities. In some countries, regulations related to construction and home improvement also impact the market, with varying levels of enforcement and compliance. These local factors create a unique landscape for the DIY & Hardware Store Market in Eastern Europe, with opportunities and challenges that are distinct from other regions.

Underlying macroeconomic factors: The DIY & Hardware Store market in Eastern Europe is greatly influenced by macroeconomic factors such as economic stability, consumer confidence, and government policies. Countries with stable economies, favorable business climate, and supportive fiscal policies are experiencing higher growth in the market. On the other hand, regions with economic challenges and political instability are facing slower market growth due to lower consumer spending and business investments. Additionally, the increasing awareness and adoption of eco-friendly and sustainable products in the construction and home improvement sectors are also contributing to the growth of the DIY & Hardware Store market in Eastern Europe.

Data coverage:

Data encompasses B2C enterprises. Figures are segmented by product type and consist of the following: Paint, Wallpaper & Supplies, Tools & Machines, Hardware and Building Materials, Lawn & Garden, Heating & Cooling, Bathroom Hardware, and Floor Covering.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as product value, import value, and export value to determine domestic supply. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing. The main drivers are turnover indices, GDP per capita, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Building and renovating homes involves general contractors and subcontractors who build new homes and remodel existing homes. Home renovation projects also encompass the remodeling of external structures such as gardens, garages, and lawns. The total U.S. home improvement expenditure amounted to 566 billion U.S. dollars in 2022. Homeowners undertake home improvement to make residential properties more comfortable, upgrade air conditioning and heating systems, waterproof roofs and basements, soundproof rooms, and to extend their homes and boost energy savings.