Beauty & Personal Care - Eastern Europe

Eastern Europe

The revenue in the Beauty & Personal Care market in Eastern Europe is projected to reach US$24.06bn in 2024.
This market is expected to grow annually by 1.87% (CAGR 2024-2029).
The largest segment in this market is Personal Care, with a market volume of US$8.90bn in 2024.
When compared globally, in the United States generates the highest revenue in the Beauty & Personal Care market, amounting to US$100bn in 2024.
In terms of per capita revenue, in Eastern Europe generates US$101.10 per person in 2024.
By 2024, online sales are projected to contribute 23.7% of the total revenue in the Beauty & Personal Care market.
In Eastern Europe, the beauty and personal care market in Poland is experiencing a surge in demand for natural and organic products.

Key regions: United States, Worldwide, India, Indonesia, Canada

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Analyst Opinion

The Beauty & Personal Care market is thriving and one of the fastest growing consumer markets, driven in particular by the Cosmetics and Skin Care segments. The main reason for this strong growth is the generational shift with young consumers entering the market. At the same time, this change is reinforced by social media, internationality, and eCommerce, which have a lasting effect on buying behavior when it comes to beauty products. Trends from all over the world are spreading and changing the daily beauty and care routine.