Food - Eastern Europe

Eastern Europe

Highlights

Revenue in the Food market amounts to US$412.40bn in 2024. The market is expected to grow annually by 7.25% (CAGR 2024-2029).
The market's largest segment is the segment Meat with a market volume of US$89.03bn in 2024.
In global comparison, most revenue is generated China (US$2tn in 2024).
In relation to total population figures, per person revenues of US$1.73k are generated in 2024.
In the Food market, 1.4% of total revenue will be generated through online sales by 2024.
In the Food market, volume is expected to amount to 107.40bn kg by 2029. The Food market is expected to show a volume growth of 2.3% in 2025.0.
The average volume per person in the Food market is expected to amount to 405.60kg in 2024.

Key regions:

Definition:

The food market covers all edible products that are bought and consumed for nutrient-based purposes. The market includes both fresh and processed foods.

Structure:

The market consists of 13 different markets:

The Dairy products & Eggs market covers animal products, such as milk, eggs and products made from mammal’s milk and non-animal products, such as milk substitutes. This market is divided into six subsegments that include milk, milk substitutes, yogurt, cheese, eggs and other dairy products and eggs.
The Meat market covers animal products, such as pork, poultry, and free-from meat products, such as meat substitutes. This market is divided into three submarkets: fresh meat, processed meat, and meat substitutes.
The Fish & Seafood market covers products made from fish and seafood. This market is divided into three submarkets: fresh fish, fresh seafood, and processed fish & seafood.
Fruits & Nuts cover edible fruits and nuts. This market is divided into three submarkets: fresh fruits, processed & frozen fruits, and nuts.
The Vegetables market covers edible plants. This market is divided into two submarkets: fresh vegetables, processed & frozen vegetables.
The Bread & Cereal products market covers baked goods made from dough. Dough is made using flour, water, a leavening agent, and other optional ingredients. This market also covers products made from cereals that are usually used as part of a main meal. This market is divided into five submarkets: bread, pasta, rice, breakfast cereals and other cereal products.
The Oils and Fats market covers both edible oils and fats made from animals and plants. This market is divided into four submarkets: butter, margarine, edible oils, and other oils & fats.
The Sauces and Spices market covers additional ingredients used during the food preparation process and is divided into three submarkets: tomato ketchup, other sauces, and spices & culinary herbs.
The Convenience food market covers prepared food and meals that require little effort to prepare. This market is divided into two subsegments, soups and ready-to-eat meals.
The Spreads and Sweeteners market covers spreads and ingredients added to food or beverages to give it a sweet flavor. This market is divided into two subsegments, spreads and sweeteners.
The Confectionery & Snacks market covers sweet, savory, and salty food. This market is divided into two subsegments, confectionery and snacks.
The Baby food market covers food that is only meant to be consumed by babies and small children.
The Pet food market covers food that is intended for pet use only.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), and sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included. The out-of-home revenue data is only shown as a separate box at the market level.

For more information on the displayed data, click the info button on the right side of each box.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Eastern Europe food market is experiencing minimal growth due to factors such as changing consumer preferences, increasing competition, and economic instability. Despite this, sub-markets such as dairy products and convenience food are seeing steady growth, while others, like meat and confectionery, are facing challenges. The market is impacted by various trends, such as a growing focus on health and sustainability, and the convenience offered by online purchasing. Overall, The Food market in Eastern Europe is slowly adapting to changing consumer demands and market conditions.

Customer preferences: As consumer lifestyles become increasingly fast-paced and urbanized in Eastern Europe, there has been a notable rise in demand for convenient and healthy food options. This trend has been driven by shifting cultural attitudes towards wellness and the desire for time-saving solutions. As a result, there has been a surge in the popularity of meal delivery services and the demand for organic and natural products. Furthermore, the growing focus on sustainability and ethical consumption among younger demographics has also influenced consumer preferences in The Food market.

Trends in the market: In Eastern Europe, The Food market industry is experiencing a shift towards healthier and more sustainable food options. This trend is driven by increasing consumer awareness of the impact of food choices on personal health and the environment. As a result, there is a growing demand for organic, locally sourced, and plant-based products. This trajectory is significant for industry stakeholders as it presents opportunities for product diversification and innovation. However, it also poses challenges in terms of supply chain management and pricing. Additionally, as this trend continues, traditional food producers may face pressure to adapt and incorporate sustainable practices in their operations.

Local special circumstances: In Eastern Europe, The Food market is heavily influenced by the region's rich culinary traditions and diverse cultural influences. Countries like Poland and Hungary have a strong focus on traditional, homemade meals, while others, such as Russia and Ukraine, have a popular street food culture. Additionally, regulatory differences, such as varying food safety standards and labeling requirements, can impact the market's dynamics. These unique local factors play a significant role in shaping The Food market in Eastern Europe and differentiate it from other markets in terms of consumer preferences and purchasing behaviors.

Underlying macroeconomic factors: The Eastern European food market is heavily impacted by macroeconomic factors such as economic growth, consumer spending, and government policies. The region has experienced steady economic growth in recent years, leading to increased consumer spending and demand for food products. Additionally, government policies promoting foreign investment and export expansion have further boosted the market. However, fluctuations in global commodity prices, trade tensions, and currency devaluation can also significantly impact The Food market in Eastern Europe. As the region continues to develop and integrate with the global economy, these macroeconomic factors will continue to play a crucial role in shaping the market's performance.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.