Bread & Cereal Products - Eastern Europe

Revenue in the Bread & Bakery Products market amounts to US$40.09bn in 2024. The market is expected to grow annually by 6.71% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$278bn in 2024).
In relation to total population figures, per person revenues of US$168.50 are generated in 2024.
In the Bread & Bakery Products market, volume is expected to amount to 17.21bn kg by 2029. The Bread & Bakery Products market is expected to show a volume growth of 2.7% in 2025.0.
The average volume per person in the Bread & Bakery Products market is expected to amount to 64.3kg in 2024.

Definition:

The Bread & Cereal Products market covers baked goods made from dough. Dough consists of flour, water, a leavening agent, and other optional ingredients. Cereal products are made from a variety of grains, such as wheat, oats, and rice.

Structure:

The market consists of five different submarkets:

The Bread market covers baked goods made from dough which consist of flour, water, a leavening agent, and other optional ingredients.
The Pasta market covers fresh and dried pasta and noodles made from cereals that are usually used as part of a main meal.
The Rice market covers several rice varieties, such as long-grain rice, medium-grain rice, short-grain rice, white rice, brown rice, and wild rice, as well as sticky rice and parboiled rice.
The Breakfast Cereals market covers muesli and other grain-based breakfast products such as corn flakes and oats.
The Other Cereal Products market covers other products that are made from cereals, such as flour, baking flour, semolina, couscous, and bulgur.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

Fresh bread and bread rolls
Pasta
Rice
Breakfast cereals
Other cereal products (e.g. Flour, couscous, bulgur)

Biscuits
Cookies
Crackers
Cakes
Baby rice cereals and other baby cereals
Ready-to-eat meal based on cereals
Out-of-home consumption

The Bread & Cereal Products market in Eastern Europe is experiencing minimal growth due to various factors such as changing consumer preferences, increasing health consciousness, and the convenience of online shopping. The market's slow growth rate can also be attributed to the presence of traditional food choices and limited product innovation in the region.

Customer preferences: With the rising awareness of the importance of a healthy diet, consumers in Eastern Europe are increasingly turning towards locally sourced, organic and whole grain bread and cereal products. This trend is driven by a growing preference for natural and sustainable options, as well as a desire for traditional and authentic food choices. As a result, there has been a shift towards artisanal and artisan-inspired bread and cereal products, catering to the demand for high-quality, unprocessed and nutrient-rich options.

Trends in the market: In Eastern Europe, the Bread & Cereal Products Market within The Food market is experiencing a shift towards healthier and more sustainable options. This trend is driven by consumer demand for clean label products, as well as government initiatives promoting healthier diets. As a result, there has been an increase in the use of whole grains, ancient grains, and plant-based ingredients in bread and cereal products. This trend is expected to continue, presenting opportunities for industry stakeholders to diversify their product offerings and cater to changing consumer preferences.

Local special circumstances: In Eastern Europe, the Bread & Cereal Products Market is influenced by the region's rich agricultural history and traditional food preferences. The use of locally sourced grains and the popularity of bread as a staple food item are key factors in this market. Additionally, regulatory measures promoting the use of whole grain and fortified products have also impacted the market. These unique factors contribute to the steady growth of the Bread & Cereal Products Market in Eastern Europe, setting it apart from other markets in the region.

Underlying macroeconomic factors: The Bread & Cereal Products Market in Eastern Europe is influenced by a variety of macroeconomic factors, such as changing consumer preferences, economic growth, and government policies. In recent years, there has been a shift towards healthier and more sustainable food options, leading to increased demand for organic and gluten-free products. Additionally, the economic growth in the region has resulted in higher disposable incomes, allowing consumers to spend more on premium food products. Government initiatives promoting healthy eating and sustainable agriculture have also played a role in driving market growth. However, the ongoing economic uncertainties and fluctuating exchange rates in the region can impact consumer spending and ultimately affect the performance of the Bread & Cereal Products Market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Diets in high-income countries such as the United States consist of a lot of fats, animal products, sweeteners, and other products in addition to the ever-present food staples such as bread. Despite the comparatively lower share of staples in the food supply of these nations, staples still make up the majority of food intake. For example, consumers in the United States eat quite a lot of bread annually. Bread consumption in the U.S. amounts to 6.64 billion kilograms, or 19.84 kilograms per capita. In addition to bread, Americans consume a sizable amount of cake and pastry goods, namely 8.6 billion kilograms in 2022.