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Baby Cereals & Other Dried Baby Food - Eastern Europe

Eastern Europe
  • Revenue in the Baby Cereals & Other Dried Baby Food market amounts to US$586.80m in 2024. The market is expected to grow annually by 6.02% (CAGR 2024-2029).
  • In global comparison, most revenue is generated China (US$2bn in 2024).
  • In relation to total population figures, per person revenues of US$2.47 are generated in 2024.
  • In the Baby Cereals & Other Dried Baby Food market, volume is expected to amount to 70.39m kg by 2029. The Baby Cereals & Other Dried Baby Food market is expected to show a volume growth of 2.3% in 2025.0.
  • The average volume per person in the Baby Cereals & Other Dried Baby Food market is expected to amount to 0.2kg in 2024.

Definition:

The Baby Cereals & Other Dried Baby Food market covers prepared baby food that comes in powdered form and is designed to be mixed with a liquid, such as water or breast milk, to create a semi-solid food product for infants and young children. It is usually made from muesli, rice cereals, and/or grain-based porridge. This type of baby food is easy to digest and enriched with essential vitamins and minerals.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram). The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption, out-of-home consumption is not included.

For more information on the displayed data, use the info button right next to the boxes.

In-Scope

  • Different types of rice, oatmeal, and multigrain cereals, such as Nestlé Cerelac, Gerber Whole Wheat baby cereals, and Happy Baby Organics oatmeal cereals
  • Porridges
  • Nutritional powder mixes

Out-Of-Scope

  • Cereals and flour not exclusively intended for babies
  • Prepared baby food, such as HiPP baby food jars
  • Snacks such as Happy Baby Organics Superfood Puffs
  • Infant formula, such as Nestlé LACTOGEN 1 Infant Formula Powder
  • Out-of-home consumption

Revenue

Notes: Data was converted from local currencies using average exchange rates of the respective year.

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Volume

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Price

Most recent update: Sep 2024

Source: Statista Market Insights

Global Comparison

Most recent update: Sep 2024

Source: Statista Market Insights

Analyst Opinion

The Baby Cereals & Other Dried Baby Food Market in Eastern Europe is witnessing negligible growth due to factors such as declining birth rates, economic instability, and lack of awareness about the benefits of these products. Despite this, the market is expected to grow in the future as more parents become health-conscious and seek convenient and nutritious options for their babies.

Customer preferences:
As disposable incomes continue to rise in Eastern Europe, parents are becoming more health-conscious and seeking out organic and natural options for their babies. This has led to a growing demand for baby cereals and other dried baby food made with all-natural ingredients. Additionally, with the growing popularity of organic and eco-friendly products, there has been a shift towards sustainable packaging for baby food products. This trend is driven by the increasing focus on environmental sustainability and ethical consumption among consumers in the region.

Trends in the market:
In Eastern Europe, the Baby Cereals & Other Dried Baby Food Market of the Baby Food Market within The Food market is experiencing a shift towards organic and natural products. This trend is driven by consumer demand for healthier and more sustainable options. Additionally, there is a growing focus on allergen-free and gluten-free options for babies with dietary restrictions. These trends are expected to continue, with potential implications for industry stakeholders including the need for product innovation and marketing strategies to cater to changing consumer preferences.

Local special circumstances:
In Eastern Europe, the Baby Cereals & Other Dried Baby Food Market of the Baby Food Market within The Food market is influenced by unique local factors such as the region's traditional focus on natural and organic products. This has led to a rise in demand for organic baby food options, driving growth in the market. Additionally, strict regulations for food labeling and safety have resulted in a highly competitive market with a wide variety of high-quality products. Cultural preferences for homemade baby food and a focus on value for money also play a significant role in shaping market dynamics in this region.

Underlying macroeconomic factors:
The growth of the Baby Cereals & Other Dried Baby Food Market within The Food market is also influenced by macroeconomic factors such as consumer spending power, government policies, and economic stability. Countries with strong economic growth and supportive policies for the baby food industry are likely to experience higher market growth compared to countries with economic challenges and limited government support. Moreover, the rising birth rates and increasing demand for convenient and nutritious baby food products due to busy lifestyles are also contributing to the growth of the market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Key Market Indicators

Notes: Based on data from IMF, World Bank, UN and Eurostat

Most recent update: Sep 2024

Source: Statista Market Insights

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