Baby Food - Eastern Europe | Statista Market Forecast

Revenue in the Baby Food market amounts to US$6.88bn in 2024. The market is expected to grow annually by 6.39% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$20bn in 2024).
In relation to total population figures, per person revenues of US$28.93 are generated in 2024.
In the Baby Food market, volume is expected to amount to 638.40m kg by 2029. The Baby Food market is expected to show a volume growth of 4.5% in 2025.0.
The average volume per person in the Baby Food market is expected to amount to 2.2kg in 2024.

Definition:

The Baby Food market covers specially formulated foods that are intended for infants and small children, most notably in the form of homogenized food preparations. In this market, both supplementary foods (e.g., fruit- and vegetable-based baby food) and infant formula are included.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Homogenized and dietary food preparations for infant feeding
Infant formula
Baby rice cereals and flour for baby meals

Baby care products
Baby beverages
Out-of-home consumption

The Baby Food Market in Eastern Europe has been seeing modest growth, influenced by factors such as increasing health consciousness among parents, demand for convenient and nutritious options, as well as the availability of a variety of products. However, strict regulations and limited disposable income in some countries are impacting the market's growth rate.

Customer preferences: With the rise of health-consciousness, parents in Eastern Europe are increasingly looking for convenient and nutritious options for their babies. As a result, there is a growing demand for organic and natural baby food products, as well as those free from artificial additives and preservatives. This trend is also influenced by the shifting demographics in the region, with more working mothers seeking time-saving and healthy alternatives for their infants. Additionally, the increasing adoption of Western parenting styles and an emphasis on early childhood nutrition have also contributed to the growth of the baby food market in Eastern Europe.

Trends in the market: In Eastern Europe, the Baby Food Market within The Food market is experiencing a shift towards organic and natural products. Consumers are becoming more health-conscious and are willing to pay a premium for products that are free from additives and preservatives. This trend is expected to continue in the coming years, with an increasing demand for transparency and clean labeling. It also presents opportunities for industry stakeholders to innovate and differentiate their products in a crowded market. Additionally, there is a growing preference for online shopping and home delivery services, which can be leveraged by companies to reach a wider customer base and enhance their distribution channels.

Local special circumstances: In Eastern Europe, the Baby Food Market within The Food market is heavily influenced by cultural preferences and traditional feeding practices. For example, in countries like Poland and Hungary, homemade food is still a popular choice for infants, leading to a slower adoption of commercial baby food products. Additionally, strict regulations on food labeling and advertising also impact the marketing strategies of companies in this region. In contrast, countries like Russia and Ukraine have a higher demand for organic and natural baby food products, driven by the rising health consciousness among parents.

Underlying macroeconomic factors: The Eastern European baby food market is heavily influenced by macroeconomic factors, such as the overall economic health of the region, government fiscal policies, and global economic trends. Countries with stable and growing economies, supportive regulatory environments, and strong investments in healthcare infrastructure are experiencing higher market growth in the baby food sector. This is driven by the increasing demand for safe and nutritious food options for infants and toddlers, as well as the rising number of working mothers in the region. Additionally, the increasing awareness about the importance of proper nutrition for early childhood development is also contributing to the growth of the baby food market in Eastern Europe.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.