Fresh Meat - Eastern Europe

Eastern Europe

Highlights

Revenue in the Fresh Meat market amounts to US$57.51bn in 2024. The market is expected to grow annually by 7.03% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$261bn in 2024).
In relation to total population figures, per person revenues of US$241.80 are generated in 2024.
In the Fresh Meat market, volume is expected to amount to 6.73bn kg by 2029. The Fresh Meat market is expected to show a volume growth of 1.9% in 2025.0.
The average volume per person in the Fresh Meat market is expected to amount to 25.5kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Fresh Meat market in Eastern Europe is facing subdued growth due to various factors such as increasing competition from alternative protein sources, changing dietary preferences, and stricter regulations on meat production and consumption. Despite this, the market continues to grow, driven by rising disposable incomes and the convenience offered by online meat purchasing options. However, sustainability concerns and health awareness among consumers may impact the growth rate in the future.

Customer preferences: In Eastern Europe, consumers are increasingly gravitating towards sustainably and ethically sourced fresh meat products. This trend is driven by a growing awareness of the environmental impact of meat production and a desire for transparency in the supply chain. Additionally, there is a rising demand for alternative protein sources, such as plant-based meats, as more individuals embrace flexitarian and vegetarian diets. This shift reflects a cultural shift towards more conscious and mindful consumption habits.

Trends in the market: In Eastern Europe, the Fresh Meat Market of the Meat Market within The Food market is experiencing a rise in demand for organic and grass-fed meat products. This trend is driven by growing health consciousness among consumers and a push towards sustainable and ethical food practices. As a result, there is a shift towards local and small-scale farms, as well as an increase in online sales channels for meat. This trajectory is significant for industry stakeholders as it presents opportunities for differentiation and premiumization of products. However, it also poses challenges in terms of supply chain management and meeting the growing demand for organic meat. Overall, this trend is expected to continue, with potential implications for market players to adapt and innovate in order to stay competitive in the evolving Fresh Meat Market.

Local special circumstances: In Eastern Europe, the Fresh Meat Market of the Meat Market within The Food market is heavily influenced by cultural traditions and tastes. For instance, in countries like Poland and Hungary, there is a strong preference for pork, while beef is more popular in countries like Romania and Bulgaria. Additionally, strict food safety regulations in the region have led to increased demand for locally sourced and organic meat products. This has resulted in the growth of small-scale, family-owned farms that specialize in producing high-quality, niche meat products for the local market.

Underlying macroeconomic factors: The Fresh Meat Market of the Meat Market within The Food market market in Eastern Europe is influenced by macroeconomic factors such as economic growth, consumer purchasing power, and government policies. Countries with stable economic growth and a growing middle class are experiencing higher demand for quality and diverse meat products. In addition, government initiatives to support local meat production and reduce import dependence are also driving the market in this region. However, economic challenges and fluctuating exchange rates can negatively impact market growth and consumer spending on meat products. Moreover, changing consumer preferences towards plant-based protein alternatives and concerns over animal welfare may also affect the market in the long-term.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.