Confectionery & Snacks - Eastern Europe

Eastern Europe

Highlights

Revenue in the Confectionery & Snacks market amounts to US$66.07bn in 2024. The market is expected to grow annually by 7.12% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$135bn in 2024).
In relation to total population figures, per person revenues of US$277.80 are generated in 2024.
In the Confectionery & Snacks market, volume is expected to amount to 10.03bn kg by 2029. The Confectionery & Snacks market is expected to show a volume growth of 2.4% in 2025.0.
The average volume per person in the Confectionery & Snacks market is expected to amount to 37.1kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Confectionery & Snacks Market in Eastern Europe is facing minimal growth, influenced by factors such as changing consumer preferences towards healthier options, increasing competition, and economic downturns. However, the convenience of online shopping and rising disposable income may drive future growth in this market.

Customer preferences: As health and wellness continue to be a top priority for consumers, there has been a growing demand for healthier and more functional snacking options in Eastern Europe. This has led to a rise in the popularity of plant-based and gluten-free snacks, as well as snacks with added nutritional benefits. Additionally, there has been a shift towards more convenient and on-the-go snacking options, driven by busy lifestyles and the increasing influence of Western snacking culture. This trend is expected to continue to shape the Confectionery & Snacks Market within The Food market in Eastern Europe.

Trends in the market: In Eastern Europe, the Confectionery & Snacks Market is experiencing a shift towards healthier and more sustainable options. This trend is being driven by consumer demand for clean label and organic products, as well as a rise in plant-based snacking. Additionally, there is a growing interest in functional snacks that offer health benefits beyond just satisfying hunger. These trends are expected to continue, with companies investing in research and development to meet consumer demands and stay competitive in the market. This shift towards healthier options also has implications for industry stakeholders, as they must adapt their product offerings and marketing strategies to cater to changing consumer preferences.

Local special circumstances: In Eastern Europe, the Confectionery & Snacks Market within The Food market is heavily influenced by the region's rich cultural heritage. Traditional snacks and confectioneries are still widely popular, and new products often incorporate local flavors and ingredients. Additionally, due to recent health and wellness trends, there is a growing demand for healthier snack options, leading to the development of organic and plant-based snacks. Regulatory factors also play a role, with stricter food labeling laws and increasing consumer awareness driving companies to prioritize transparency and quality in their products.

Underlying macroeconomic factors: The Confectionery & Snacks Market within The Food market in Eastern Europe is heavily influenced by macroeconomic factors such as economic growth, consumer spending, and government policies. As the region continues to recover from the economic downturn, consumer confidence and purchasing power are increasing, leading to a higher demand for indulgent treats and snacks. Additionally, government initiatives to promote foreign investment and stimulate economic growth are creating a favorable business environment for market players. However, rising inflation, fluctuating exchange rates, and geopolitical tensions in the region could potentially impact the market's growth in the future.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.