Rice - Eastern Europe

  • Eastern Europe
  • Revenue in the Rice market amounts to US$1.98bn in 2024. The market is expected to grow annually by 10.55% (CAGR 2024-2029).
  • In global comparison, most revenue is generated in China (US$149,900m in 2024).
  • In relation to total population figures, per person revenues of US$8.35 are generated in 2024.
  • In the Rice market, volume is expected to amount to 1.66bn kg by 2029. The Rice market is expected to show a volume growth of 6.2% in 2025.
  • The average volume per person in the Rice market is expected to amount to 5.4kg in 2024.

Key regions: Spain, China, Canada, India, South Korea

 
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Analyst Opinion

The Rice Market in Eastern Europe is experiencing subdued growth, impacted by factors such as changing consumer preferences and increasing competition. Despite this, the market is still expected to grow due to the convenience and health benefits offered by rice products in The Food market.

Customer preferences:
Growing health consciousness among consumers has led to a shift towards healthier options in the Rice Market of the Bread & Cereal Products Market within The Food market. This trend is supported by the rising popularity of gluten-free and organic rice products, as well as the demand for alternative rice varieties such as brown and wild rice. The growing preference for sustainable and natural food choices is also driving the demand for locally sourced and ethically produced rice products. Additionally, the increasing adoption of plant-based diets is contributing to the growth of the Rice Market, as rice is a staple in many vegetarian and vegan meals.

Trends in the market:
In Eastern Europe, the Rice Market of the Bread & Cereal Products Market is experiencing a shift towards healthier options, with an increasing demand for organic and gluten-free rice products. In addition, there is a growing trend of using e-commerce platforms to purchase rice products, as consumers seek convenience and a wider selection. These trends are significant for industry stakeholders as they must adapt to changing consumer preferences and invest in digital platforms to reach a larger market. Failure to do so may result in decreased market share and potential loss of revenue.

Local special circumstances:
In Eastern Europe, the Rice Market of the Bread & Cereal Products Market within The Food market is heavily influenced by the region's historical preference for wheat-based products. This has led to a relatively smaller demand for rice compared to other regions. Additionally, the region's cold climate and shorter growing season limit the production of rice, resulting in a higher import dependency. Moreover, regulations and import tariffs in certain countries also affect the pricing and availability of rice in the market, creating unique challenges for market players.

Underlying macroeconomic factors:
The Rice Market of the Bread & Cereal Products Market within The Food market is heavily influenced by macroeconomic factors such as global economic trends, national economic health, fiscal policies, and other financial indicators. Countries with a strong economy and stable fiscal policies tend to experience higher demand for rice products, as consumers have more disposable income to spend on food. Additionally, regions with a high proportion of rice-based diets, such as Eastern Europe, are expected to continue driving market growth due to their cultural preferences. However, fluctuations in global rice production and trade policies can also impact the market, leading to price volatility and supply chain disruptions.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Overview

  • Revenue
  • Volume
  • Price
  • Sales Channels
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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