Rice - Eastern Europe | Statista Market Forecast

Revenue in the Rice market amounts to US$1.98bn in 2024. The market is expected to grow annually by 10.51% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$150bn in 2024).
In relation to total population figures, per person revenues of US$8.33 are generated in 2024.
In the Rice market, volume is expected to amount to 1.66bn kg by 2029. The Rice market is expected to show a volume growth of 6.2% in 2025.0.
The average volume per person in the Rice market is expected to amount to 5.4kg in 2024.

Definition:

Around the world, rice is a widely farmed and consumed staple food crop. It is a cereal grain that serves as a significant source of fiber, vitamins, and minerals. The Rice market covers several rice varieties, such as long-grain rice, medium-grain rice, short-grain rice, white rice, brown rice, and wild rice, as well as sticky rice and parboiled rice.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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White Rice
Brown Rice
Basmati Rice
Jasmine Rice
Arborio Rice
Parboiled Rice
Quick-Cooking Rice

Rice-based ready-to-eat meals
Puffed rice
Coucous
Bulgur
Rice noodles
Out-of-home consumption

The Rice Market in Eastern Europe is experiencing subdued growth, impacted by factors such as changing consumer preferences and increasing competition. Despite this, the market is still expected to grow due to the convenience and health benefits offered by rice products in The Food market.

Customer preferences: Growing health consciousness among consumers has led to a shift towards healthier options in the Rice Market of the Bread & Cereal Products Market within The Food market. This trend is supported by the rising popularity of gluten-free and organic rice products, as well as the demand for alternative rice varieties such as brown and wild rice. The growing preference for sustainable and natural food choices is also driving the demand for locally sourced and ethically produced rice products. Additionally, the increasing adoption of plant-based diets is contributing to the growth of the Rice Market, as rice is a staple in many vegetarian and vegan meals.

Trends in the market: In Eastern Europe, the Rice Market of the Bread & Cereal Products Market is experiencing a shift towards healthier options, with an increasing demand for organic and gluten-free rice products. In addition, there is a growing trend of using e-commerce platforms to purchase rice products, as consumers seek convenience and a wider selection. These trends are significant for industry stakeholders as they must adapt to changing consumer preferences and invest in digital platforms to reach a larger market. Failure to do so may result in decreased market share and potential loss of revenue.

Local special circumstances: In Eastern Europe, the Rice Market of the Bread & Cereal Products Market within The Food market is heavily influenced by the region's historical preference for wheat-based products. This has led to a relatively smaller demand for rice compared to other regions. Additionally, the region's cold climate and shorter growing season limit the production of rice, resulting in a higher import dependency. Moreover, regulations and import tariffs in certain countries also affect the pricing and availability of rice in the market, creating unique challenges for market players.

Underlying macroeconomic factors: The Rice Market of the Bread & Cereal Products Market within The Food market is heavily influenced by macroeconomic factors such as global economic trends, national economic health, fiscal policies, and other financial indicators. Countries with a strong economy and stable fiscal policies tend to experience higher demand for rice products, as consumers have more disposable income to spend on food. Additionally, regions with a high proportion of rice-based diets, such as Eastern Europe, are expected to continue driving market growth due to their cultural preferences. However, fluctuations in global rice production and trade policies can also impact the market, leading to price volatility and supply chain disruptions.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.