Milk Substitutes - Eastern Europe

Eastern Europe

Highlights

Revenue in the Milk Substitutes market amounts to US$184.60m in 2024. The market is expected to grow annually by 11.78% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$10bn in 2024).
In relation to total population figures, per person revenues of US$0.78 are generated in 2024.
In the Milk Substitutes market, volume is expected to amount to 74.81m kg by 2029. The Milk Substitutes market is expected to show a volume growth of 6.8% in 2025.0.
The average volume per person in the Milk Substitutes market is expected to amount to 0.2kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Milk Substitutes market in Eastern Europe is experiencing mild growth due to factors such as increasing health consciousness among consumers and the convenience of online services. The market's growth rate is impacted by the rising demand for plant-based alternatives and the availability of lactose-free options.

Customer preferences: In Eastern Europe, there is a growing preference for plant-based milk substitutes, as consumers seek healthier and environmentally sustainable options. This trend is driven by a rise in health-consciousness and a growing awareness of the impact of dairy production on the environment. Additionally, there is a significant shift towards veganism and dairy-free diets, influenced by cultural and ethical considerations. This has led to an increase in the availability and variety of plant-based milk alternatives, catering to diverse consumer needs and preferences.

Trends in the market: In Eastern Europe, the Milk Substitutes Market of the Dairy Products & Eggs Market within The Food market is experiencing a surge in demand for plant-based milk alternatives. This trend is driven by the increasing awareness of the health benefits and environmental impact of consuming dairy products. As a result, companies are investing in innovative plant-based milk products to cater to this growing demand. This shift towards plant-based milk substitutes is expected to continue in the coming years, providing significant opportunities for industry stakeholders to capitalize on the changing consumer preferences. Additionally, this trend may also lead to a decline in traditional dairy product sales, forcing companies to adapt and diversify their product offerings to stay competitive.

Local special circumstances: In Eastern Europe, the Milk Substitutes Market of the Dairy Products & Eggs Market within The Food market is heavily influenced by the region's history of dairy production and consumption. Cultural preferences for dairy products have led to a slower adoption of milk substitutes compared to other regions. Additionally, regulatory barriers have hindered the growth of milk substitutes in certain countries. However, increasing health awareness and the rise of veganism have created opportunities for plant-based milk substitutes to gain traction in this market.

Underlying macroeconomic factors: The Milk Substitutes Market of the Dairy Products & Eggs Market within The Food market is influenced by various macroeconomic factors in Eastern Europe. The region's economic growth, government policies, and consumer spending power significantly impact the demand for milk substitutes. Additionally, changing lifestyles and dietary preferences towards plant-based products have also been driving the growth of the market. Moreover, the increasing awareness about lactose intolerance and health concerns related to dairy consumption have further fueled the demand for milk substitutes in the region.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.