Fruits & Nuts - Southeast Asia

Southeast Asia

Highlights

Revenue in the Fruits & Nuts market amounts to US$54.21bn in 2024. The market is expected to grow annually by 6.94% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$135bn in 2024).
In relation to total population figures, per person revenues of US$78.27 are generated in 2024.
In the Fruits & Nuts market, volume is expected to amount to 24.03bn kg by 2029. The Fruits & Nuts market is expected to show a volume growth of 4.8% in 2025.0.
The average volume per person in the Fruits & Nuts market is expected to amount to 28.6kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Fruits & Nuts Market in Southeast Asia is experiencing minimal growth due to factors such as fluctuating consumer preferences, competition from imported products, and challenges in supply chain logistics. Health trends are influencing choices, yet market expansion remains constrained.

Customer preferences: Consumers in Southeast Asia are showing a growing preference for organic and sustainably sourced fruits and nuts, spurred by heightened awareness of health and environmental issues. This shift is particularly pronounced among millennials and Gen Z, who prioritize ethical consumption aligned with their lifestyle choices. Additionally, there is an increasing demand for convenience, leading to the popularity of ready-to-eat and snack-sized fruit products. Cultural influences also play a role, as traditional flavors are being integrated into modern snacks, attracting a diverse consumer base.

Trends in the market: In Southeast Asia, the Fruits & Nuts Market is experiencing a significant shift towards organic and sustainably sourced products, driven by increased consumer awareness of health and environmental sustainability. This trend is especially prominent among millennials and Gen Z, who are leaning towards ethical consumption practices that resonate with their values. Concurrently, the demand for convenience is rising, with ready-to-eat and snack-sized fruit products gaining popularity. Traditional flavors are also making a comeback, as they are infused into modern snacks, appealing to a broad consumer demographic and creating new opportunities for industry stakeholders to innovate and expand their product lines.

Local special circumstances: In Southeast Asia, the Fruits & Nuts Market is shaped by diverse geographical conditions that foster a rich variety of tropical fruits, while cultural traditions influence consumption patterns and preferences for local flavors. The region's tropical climate allows for year-round cultivation, enhancing the availability of fresh produce. Additionally, regulatory frameworks promoting organic farming practices are gaining traction, aligning with consumer demand for sustainability. These factors create a dynamic market environment, encouraging innovation and the development of unique product offerings that resonate with local tastes and values.

Underlying macroeconomic factors: The Fruits & Nuts Market in Southeast Asia is significantly influenced by macroeconomic factors such as regional economic growth, agricultural policies, and global trade dynamics. The increasing disposable income in many Southeast Asian countries is promoting higher consumption of fresh produce, driving demand for a wider variety of fruits and nuts. Additionally, government initiatives aimed at enhancing agricultural productivity and sustainability are fostering innovation in farming practices. Global trends, including rising health consciousness and demand for organic products, further propel the market, as consumers increasingly seek nutritious and locally sourced options. These factors create a vibrant market landscape that supports growth and diversification.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.