Eggs - Southeast Asia

  • Southeast Asia
  • Revenue in the Eggs market amounts to US$11.05bn in 2024. The market is expected to grow annually by 8.14% (CAGR 2024-2029).
  • In global comparison, most revenue is generated in China (US$22,500m in 2024).
  • In relation to total population figures, per person revenues of US$15.81 are generated in 2024.
  • In the Eggs market, volume is expected to amount to 5.69bn kg by 2029. The Eggs market is expected to show a volume growth of 4.7% in 2025.
  • The average volume per person in the Eggs market is expected to amount to 6.5kg in 2024.

Key regions: India, United States, Russia, South Korea, Japan

 
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Analyst Opinion

The Eggs Market in Southeast Asia is facing minimal growth due to factors such as changing consumer preferences, rising competition, and fluctuating prices. Despite this, the market is still expected to experience steady growth due to increasing demand for protein-rich foods in the region.

Customer preferences:
As consumers become more health-conscious in Southeast Asia, there is a growing demand for alternative protein sources, resulting in a rise in popularity of plant-based egg substitutes. This trend is further fueled by the region's cultural and religious diversity, driving the demand for halal and vegetarian options. Additionally, the increasing focus on sustainability and animal welfare has led to a shift towards ethical consumption, with consumers opting for cage-free and free-range eggs. These changing preferences are expected to drive the growth of the Eggs Market in the Dairy Products & Eggs Market within The Food market.

Trends in the market:
In Southeast Asia, the Eggs Market of the Dairy Products & Eggs Market within The Food market is experiencing a shift towards organic and free-range eggs, driven by a growing consumer demand for healthier and more sustainable food options. This trend is expected to continue as more consumers become aware of the benefits of these products and the negative impacts of conventional egg production. This trajectory presents opportunities for industry stakeholders to tap into the growing market for environmentally-friendly products and to differentiate themselves from competitors. Additionally, the rise of e-commerce and online grocery platforms in the region is making it easier for consumers to access these specialty eggs, further fueling the growth of this trend.

Local special circumstances:
In Southeast Asia, the Eggs Market of the Dairy Products & Eggs Market within The Food market is heavily influenced by the diverse cultural preferences and dietary habits of the region. For example, in Thailand, eggs are a staple in many traditional dishes and are seen as a symbol of prosperity. This has led to a high demand for eggs in the market. Additionally, regulations on the import and export of eggs in countries like Malaysia and Indonesia also play a significant role in shaping the market dynamics. These factors contribute to the unique landscape of the Eggs Market in Southeast Asia, setting it apart from other markets in the region.

Underlying macroeconomic factors:
The Eggs Market of the Dairy Products & Eggs Market within The Food market in Southeast Asia is heavily impacted by macroeconomic factors such as economic growth, consumer spending, and government policies. Countries with stable economic growth, rising disposable incomes, and supportive government policies are expected to witness higher demand for eggs, as they are considered a cost-effective source of protein. Furthermore, the increasing health consciousness and the growing trend of healthy eating are also driving the demand for eggs in the region. On the other hand, economic slowdown, inflation, and trade tensions can adversely affect the market, leading to a decline in consumer spending and demand for eggs. Additionally, fluctuations in feed prices and production costs also have a significant impact on the profitability of egg producers in the region.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Overview

  • Revenue
  • Volume
  • Price
  • Sales Channels
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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