Other Sauces - Southeast Asia | Statista Market Forecast

Revenue in the Other Sauces market amounts to US$15.30bn in 2024. The market is expected to grow annually by 6.93% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$38bn in 2024).
In relation to total population figures, per person revenues of US$22.08 are generated in 2024.
In the Other Sauces market, volume is expected to amount to 5.40bn kg by 2029. The Other Sauces market is expected to show a volume growth of 4.7% in 2025.0.
The average volume per person in the Other Sauces market is expected to amount to 6.5kg in 2024.

Definition:

The Other Sauces market covers different types of sauces, excluding ketchup, that are used to improve the flavor, texture, and appearance of a dish. Examples include mustard, mayonnaise, soy sauce, BBQ sauce, and other emulsified sauces as well as products for preparing sauces, i.e., gravy granules and bouillon cubes.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

Soya sauce
Mayonnaise
Mustard
Pre-mixed sauces, hot sauce
Seasoning sauce, Worcestershire sauce
Barbecue sauce, teriyaki sauce
Hoisin sauce, oyster sauce, fish sauce, peanut sauce
Chili sauce, pesto sauce, sriracha sauce, remoulade sauce, ponzu sauce

Tomato ketchup
Tomato sauces
Out-of-home consumption

The Other Sauces Market in Southeast Asia is experiencing minimal growth due to factors such as limited consumer awareness and availability of traditional sauces. Despite this, the market is gradually expanding as more companies enter the market and introduce new products to cater to the diverse taste preferences in the region.

Customer preferences: Consumers in Southeast Asia are gravitating towards healthier and more sustainable food options, leading to a rise in demand for plant-based sauces and condiments. This trend is driven by growing awareness about the health and environmental benefits of reducing meat consumption. Additionally, as more consumers embrace Western diets, there is a growing demand for sauces with international flavors, such as sriracha and peri-peri, reflecting the region's increasing exposure to global cuisines.

Trends in the market: In Southeast Asia, there is a growing trend of incorporating traditional flavors and ingredients into modern sauces, such as using lemongrass or chili in barbecue sauces. This trend is driven by consumer demand for authentic and unique flavors, as well as a growing interest in exploring new cuisines. Additionally, there is a rise in demand for healthier options, leading to the development of sauces that are low in sugar and sodium, and made with natural ingredients. These trends present opportunities for industry stakeholders to innovate and differentiate their products, while also catering to changing consumer preferences. However, there may be challenges in terms of sourcing and maintaining the quality of traditional ingredients, as well as the need for education and awareness among consumers about these new flavor profiles. Overall, these trends are expected to continue and drive growth in the Other Sauces Market of the Sauces & Spices Market within The Food market.

Local special circumstances: In Southeast Asia, the Other Sauces market is heavily influenced by the diverse culinary cultures and preferences of each country. For example, in Thailand, the demand for spicy and tangy sauces is high, while in Indonesia, sweet soy sauces are more popular. Additionally, strict regulations on food safety and labeling also impact market dynamics. In Malaysia, halal certification is crucial for sauces to gain consumer trust, while in Vietnam, labeling in the local language is required for imported sauces. These unique factors shape the competitive landscape and consumer preferences in the Other Sauces market in Southeast Asia.

Underlying macroeconomic factors: The Other Sauces Market of the Sauces & Spices Market within The Food market is heavily influenced by macroeconomic factors such as consumer spending, trade policies, and commodity prices. Countries with strong economic growth and rising disposable incomes are expected to have higher demand for sauces, including other sauces, as consumers become more adventurous with their food choices. On the other hand, countries with economic instability, trade restrictions, and high commodity prices may experience slower market growth due to lower consumer purchasing power and higher production costs. Additionally, increasing awareness of health and wellness is driving the demand for healthier and natural sauce options, leading to the rise of niche markets for organic and plant-based sauces.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.