Spices & Culinary Herbs - Southeast Asia

Revenue in the Salt & Other Spices market amounts to US$2.65bn in 2024. The market is expected to grow annually by 6.05% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$11bn in 2024).
In relation to total population figures, per person revenues of US$3.82 are generated in 2024.
In the Salt & Other Spices market, volume is expected to amount to 142.10m kg by 2029. The Salt & Other Spices market is expected to show a volume growth of 3.2% in 2025.0.
The average volume per person in the Salt & Other Spices market is expected to amount to 0.2kg in 2024.

Definition:

The Spices and Culinary Herbs market covers salt, dried seeds, fruits, etc. that are added to food to modify the taste, scent, and color. Examples of culinary herbs include pepper, chilis, curry, parsley, rosemary, and thyme.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Salt, flavor salt
Spices (e.g. black pepper, paprika, cumin, coriander, cinnamon)
Culinary herbs (e.g. basil, parsley, rosemary, oregano

Seasonings
Out-of-home consumption

The Spices & Culinary Herbs Market in Southeast Asia is experiencing minimal growth, influenced by factors such as changing consumer preferences, increasing competition, and fluctuating prices. Despite this, the market is expected to continue expanding due to the growing popularity of Southeast Asian cuisine and the rise of online shopping for food products.

Customer preferences: As consumers become more health-conscious, there is a growing demand for natural and organic spices and culinary herbs in the Sauces & Spices Market within The Food market. This trend is driven by a desire for clean and healthy eating, as well as a growing awareness of the health benefits of using these ingredients. Additionally, there is a shift towards ethnic cuisines and fusion flavors, leading to a rise in demand for a variety of Southeast Asian spices and herbs. This trend is fueled by the growing popularity of Asian cuisine and the increasing diversity of consumers.

Trends in the market: In Southeast Asia, the Spices & Culinary Herbs Market of the Sauces & Spices Market within The Food market is experiencing a surge in demand for organic and natural products. Consumers are increasingly prioritizing health and wellness, leading to a shift towards clean label and sustainable ingredients. This trend is expected to continue, with industry players investing in research and development to introduce innovative and eco-friendly options. Additionally, the rise of e-commerce and online grocery shopping is providing opportunities for market growth and expansion.

Local special circumstances: In Southeast Asia, the Spices & Culinary Herbs Market of the Sauces & Spices Market within The Food market is heavily influenced by the region's rich culinary traditions and diverse cultural preferences. Local spices and herbs such as lemongrass, turmeric, and galangal are key ingredients in many traditional dishes, driving demand for these products. Additionally, stringent regulatory norms for food safety and labeling have a significant impact on market dynamics, as producers must adhere to specific guidelines to cater to the varied tastes and preferences of consumers in different countries in the region.

Underlying macroeconomic factors: The Spices & Culinary Herbs Market of the Sauces & Spices Market within The Food market is heavily influenced by macroeconomic factors in Southeast Asia. With the rise of global economic trends and the growth of national economic health, there has been an increasing demand for spices and culinary herbs in the region. Additionally, favorable fiscal policies and government initiatives promoting the use of traditional herbs and spices in cooking have further boosted market growth. Moreover, the increasing awareness of the health benefits of using natural and organic ingredients in food has also contributed to the growth of the Spices & Culinary Herbs Market in Southeast Asia. These factors have created a favorable market environment for the growth of the Spices & Culinary Herbs Market in the region, with a strong potential for further expansion in the future.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.