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Fresh Meat - Southeast Asia

Southeast Asia
  • Revenue in the Fresh Meat market amounts to US$81.27bn in 2024. The market is expected to grow annually by 7.94% (CAGR 2024-2029).
  • In global comparison, most revenue is generated China (US$261bn in 2024).
  • In relation to total population figures, per person revenues of US$117.30 are generated in 2024.
  • In the Fresh Meat market, volume is expected to amount to 13.66bn kg by 2029. The Fresh Meat market is expected to show a volume growth of 5.4% in 2025.0.
  • The average volume per person in the Fresh Meat market is expected to amount to 15.6kg in 2024.

Definition:

The Fresh Meat market covers all types of meat that has not been cooked, heated, or processed in any way other than boning, cutting, comminuting, or freezing. Fresh, chilled, or frozen meat from both domestic and wild animals are included in the market. The market consists of five different categories: beef & veal, pork, poultry mutton & goat, and other fresh meat, such as rabbits, buffaloes, and horses.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

In-Scope

  • Fresh and frozen beef & veal
  • Fresh and frozen pork
  • Fresh and frozen poultry
  • Fresh and frozen mutton & goat
  • Fresh and frozen other meat

Out-Of-Scope

  • Processed meat
  • Meat-based ready-to-eat meals
  • Out-of-home consumption

Revenue

Notes: Data was converted from local currencies using average exchange rates of the respective year.

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Volume

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Price

Most recent update: Sep 2024

Source: Statista Market Insights

Sales Channels

Most recent update: Nov 2024

Source: Statista Market Insights

Global Comparison

Most recent update: Sep 2024

Source: Statista Market Insights

Analyst Opinion

The Fresh Meat market in Southeast Asia is experiencing minimal growth, influenced by factors such as increasing competition, changing consumer preferences, and fluctuating prices. The sub-markets of Beef & Veal, Pork, Poultry, Mutton & Goat, and Other Fresh Meat all contribute to this trend. Despite the challenges, the convenience of online shopping and rising health consciousness among consumers are expected to drive moderate growth in the future.

Customer preferences:
As the demand for fresh and high-quality meat continues to rise in Southeast Asia, there has been a noticeable shift towards organic and ethically-sourced options. This trend is driven by a growing awareness and concern for sustainability and animal welfare among consumers. Additionally, with the increasing popularity of health and wellness, there has been a rise in demand for lean and protein-rich meats, such as chicken and fish, as well as alternative meat options, such as plant-based meats. This shift towards healthier and more socially responsible meat choices reflects the evolving lifestyle factors and values of consumers in the region.

Trends in the market:
In Southeast Asia, the Fresh Meat Market of the Meat Market within The Food market is experiencing a shift towards sustainable and ethical meat production. Consumers are increasingly concerned about the environmental impact of meat consumption and are opting for locally-sourced, organic and free-range meat options. This trend is expected to continue as governments in the region implement stricter regulations on animal welfare and sustainability. Industry stakeholders will need to adapt to these changes by incorporating sustainable practices in their production processes and marketing strategies. Additionally, there is a growing demand for plant-based meat alternatives, which presents both challenges and opportunities for traditional meat producers. As the market for fresh meat evolves in Southeast Asia, industry players will need to stay ahead of these trends to remain competitive and meet the changing demands of consumers.

Local special circumstances:
In Southeast Asia, the Fresh Meat Market of the Meat Market within The Food market is heavily influenced by the region's diverse cultural and religious practices. For example, in predominantly Muslim countries like Indonesia and Malaysia, the demand for halal meat is high, leading to the growth of specialized halal meat markets. Additionally, the geographical landscape of the region, with its many islands, poses unique challenges for the transportation and distribution of fresh meat, affecting market dynamics. Government regulations and policies also play a significant role in shaping the market, with some countries having strict import and export regulations for meat products.

Underlying macroeconomic factors:
The Fresh Meat Market within the Meat Market of The Food market in Southeast Asia is heavily influenced by macroeconomic factors such as economic growth, consumer spending patterns, and government policies. With the region experiencing significant economic growth and rising disposable incomes, there is a growing demand for high-quality and diverse meat products. Moreover, government initiatives to promote domestic meat production and reduce reliance on imports are also driving market growth. However, fluctuations in currency exchange rates and changes in trade policies can have a significant impact on market performance. Additionally, increasing health concerns and changing dietary preferences towards plant-based protein sources are also influencing the demand for fresh meat in the region.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Key Market Indicators

Notes: Based on data from IMF, World Bank, UN and Eurostat

Most recent update: Sep 2024

Source: Statista Market Insights

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