Fresh Fruits - Southeast Asia | Statista Market Forecast

Revenue in the Fresh Fruits market amounts to US$48.04bn in 2024. The market is expected to grow annually by 7.02% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$116bn in 2024).
In relation to total population figures, per person revenues of US$69.35 are generated in 2024.
In the Fresh Fruits market, volume is expected to amount to 22.50bn kg by 2029. The Fresh Fruits market is expected to show a volume growth of 4.9% in 2025.0.
The average volume per person in the Fresh Fruits market is expected to amount to 26.8kg in 2024.

Definition:

The Fresh Fruits market covers all types of fresh fruit that haven't been canned, frozen, dehydrated, or preserved in any way. This market is divided into five submarkets: apples & pears, bananas, berries & grapes, citrus fruits, and other fresh fruits such as peaches, mangos, pineapples, plums, and kiwis.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Apples & pears
Bananas
Berries & grapes
Citrus fruits
Stone and exotic fruits

Processed, dried and frozen fruits
Nuts
Mix cut fruit boxes
Out-of-home consumption

The Fresh Fruits Market in Southeast Asia is witnessing minimal growth, influenced by factors such as fluctuating consumer preferences, increased competition from imported varieties, and challenges in supply chain logistics that affect overall availability and pricing.

Customer preferences: Consumers in Southeast Asia are increasingly prioritizing health and wellness, prompting a shift towards organic and locally-sourced fresh fruits. This trend is influenced by rising health awareness, especially among younger demographics who favor nutritious options over processed foods. Additionally, urbanization and busy lifestyles have led to a demand for convenient, ready-to-eat fruit products. Social media also plays a crucial role, with visually appealing fruit presentations driving consumer interest and influencing purchasing decisions, as aesthetics become a significant factor in food choices.

Trends in the market: In Southeast Asia, the Fresh Fruits Market is experiencing a surge in demand for organic and locally-sourced produce, driven by a heightened awareness of health and wellness among consumers. Younger demographics are increasingly opting for nutritious, unprocessed options, reflecting a broader shift in dietary preferences. Concurrently, urbanization and fast-paced lifestyles have spurred interest in convenient, ready-to-eat fruit products. Social media influences purchasing behavior, with visually appealing fruit displays becoming a key driver in consumer choices, signaling significant opportunities for industry stakeholders to innovate in product presentation and marketing strategies.

Local special circumstances: In Southeast Asia, the Fresh Fruits Market is shaped by a rich agricultural heritage and diverse climatic conditions, enabling a variety of fruit cultivation. Local traditions emphasize fresh, seasonal produce, fostering a strong preference for homegrown items. Additionally, regulatory support for organic farming has gained traction, encouraging sustainable practices. Cultural festivals celebrating local fruits drive seasonal spikes in demand, while the rise of e-commerce platforms facilitates access in urban areas. These factors collectively create a dynamic market landscape tailored to regional preferences and trends.

Underlying macroeconomic factors: The Fresh Fruits Market in Southeast Asia is significantly influenced by macroeconomic factors such as regional economic growth, trade policies, and consumer income levels. As economies in the region expand, rising disposable incomes enhance consumer purchasing power, leading to increased demand for diverse and premium fresh fruits. Additionally, favorable trade agreements facilitate the import and export of fruits, promoting market growth. Conversely, fluctuations in global commodity prices and climate change impact agricultural productivity, posing risks to supply stability. Regulatory initiatives supporting sustainable farming practices further shape market dynamics, encouraging eco-friendly consumption trends among health-conscious consumers.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

The fresh produce department is often counted as being one of the main determinants among consumers when selecting a grocery store. In 2022, the fruit and vegetable market in the U.S. was valued at over 5.8 billion U.S. dollars. In the same year, the sales of fresh fruit made up 45 percent of produce sales in the U.S., making it one of the most lucrative fresh food categories. In order to help drive sales, producers frequently launch in-store marketing campaigns. Ideas range from promoting the healthy benefits of fruit, to offering convenient, value-added snack-size options.