Other Cereal Products - Southeast Asia

  • Southeast Asia
  • Revenue in the Other Cereal Products market amounts to US$9.25bn in 2024. The market is expected to grow annually by 5.22% (CAGR 2024-2029).
  • In global comparison, most revenue is generated in Egypt (US$15,130m in 2024).
  • In relation to total population figures, per person revenues of US$13.23 are generated in 2024.
  • In the Other Cereal Products market, volume is expected to amount to 4.19bn kg by 2029. The Other Cereal Products market is expected to show a volume growth of 2.1% in 2025.
  • The average volume per person in the Other Cereal Products market is expected to amount to 5.5kg in 2024.

Key regions: Canada, Spain, South Korea, United States, Japan

 
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Analyst Opinion

The Other Cereal Products Market in Southeast Asia has shown minimal growth, impacted by factors such as low consumer awareness and limited availability of online services. Despite this, the market is expected to see a steady growth rate due to increasing demand for healthier breakfast options.

Customer preferences:
The growing popularity of plant-based and gluten-free diets in Southeast Asia has led to a rise in demand for alternative cereal products, such as quinoa and amaranth. This trend is driven by shifting consumer preferences towards healthier and more sustainable food options. Additionally, the increasing health consciousness among millennials and Gen Z consumers has also contributed to the growth of the Other Cereal Products Market in the region.

Trends in the market:
In Southeast Asia, the Other Cereal Products Market of the Bread & Cereal Products Market is experiencing a surge in demand for healthier and more nutritious options. This trend is driven by the increasing health consciousness among consumers and the rise of alternative grains such as quinoa and amaranth. Additionally, there is a growing trend of incorporating local ingredients into cereal products, catering to the diverse tastes and preferences of the region. These trends have significant implications for industry stakeholders, as they must adapt to changing consumer needs and preferences to stay competitive in the market.

Local special circumstances:
In Southeast Asia, the Other Cereal Products Market of the Bread & Cereal Products Market within The Food market is heavily influenced by the region's diverse consumer preferences and cultural traditions. For example, the popularity of rice-based cereal products in countries like Thailand and Indonesia reflects the importance of rice in their diets. Additionally, varying regulatory standards for food labeling and packaging across different countries in the region can also impact the market dynamics of Other Cereal Products. In Malaysia, for instance, halal certification is a key factor for consumers when purchasing cereal products, leading to the emergence of halal-certified options in the market.

Underlying macroeconomic factors:
The growth of the Other Cereal Products Market within the Bread & Cereal Products Market in Southeast Asia is influenced by various macroeconomic factors. These include the economic health of the region, global economic trends, fiscal policies, and other relevant financial indicators. Countries with strong economic growth and favorable regulatory environments are experiencing faster market growth compared to regions with economic challenges and limited resources. Additionally, the increasing population and changing dietary preferences in Southeast Asia are driving the demand for cereal products, resulting in the growth of the market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Overview

  • Revenue
  • Volume
  • Price
  • Sales Channels
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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